Spice Catalyst

DECEMBER 20, 2024

In this tenth and final episode in the Product Success Issues, we discuss the Uses of Artificial Intelligence in Product Success Management. Specific uses in pulling together a product market strategy, mature processes, information for decision-making, understanding the customer and competencies are discussed.

Artificial Inteligence

Userpilot

NOVEMBER 17, 2024

How to start acting on product analytics the right way? Why product analytics fails The ongoing process of tracking analytics is riddled with errors and roadblocks that prevent teams from making informed decisions. For example, you could track metrics based on product lifecycle stages. Growth : How do we scale?

Data Visualization

Usersnap

FEBRUARY 24, 2025

Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction. Prioritizing insights over assumptions ensures that solutions align with real user needs and drive meaningful product improvements. Who are the key stakeholders we need to engage with?

Product Research

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. Since then, its become one of the most popular product vision and strategy tools.

Systems Review

Userpilot

APRIL 16, 2025

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?

Data Visualization

DevelopmentCorporate

JUNE 2, 2025

As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit.

Data Visualization

Arkenea

FEBRUARY 23, 2025

There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. But then when do you move on?

User Testing

Alchemer Mobile

JULY 15, 2025

In our new webinar, Rosie, Director of Product Marketing at Alchemer, sat down with Justin, Alchemer’s Integration and API Product Manager, to dive into a topic every CX team should be thinking about: automating customer feedback collection and management. This isn’t just a demo (though yes, Justin gives a fantastic one in this webinar).

Feedback Software

Usersnap

MARCH 24, 2025

Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs. Analyze product analytics and behavioral trends to identify patterns. And its not just for big companies.

Product Research

BrainMates

JULY 2, 2025

Again, an experimental approach can be useful here as simple tactics like churn follow ups, integrated product marketing and churn offers (discounts etc) can be highly impactful on churn for relatively low effort. a new customer segment). Customer retention: Optimising the customer experience to retain and win back customers is key.

Onboarding KPIs

Userpilot

MARCH 18, 2025

Having siloed data and making wrong decisions because of this: Fragmented tools store information separately, making it nearly impossible to form a clear picture of customer behavior across channels. Without integrated data, your product team risks making incorrect decisions based on incomplete data.

Analytic Tools

Lenny Rachitsky

JANUARY 2, 2025

As you hear the same patterns and insights from multiple sources, you’ll know you’ve reached a sufficient depth to make informed decisions. This laser focus enabled quicker product-market fit, word-of-mouth growth, a clear product direction, and easier customer acquisition, demonstrating the power of precision in the early stages.

Fractional CTO

Lenny Rachitsky

MAY 20, 2025

Most of us have had the experience of hearing a friend or colleague vent about their manager’s lack of support, micromanagement, missing product sense, unfair feedback, or some other reltionship problem that is as common as the day is long. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.

Weak Development Team

Business of Software Conference

JUNE 25, 2025

Founders focus on product-market fit, customer acquisition, and engineering scale long before they turn serious attention to monetization. By treating pricing as a core competency early, you’ll avoid painful repositioning later, and capture more of the value your product already creates. Get ahead of them early.

Feedback Software

Product Talk

FEBRUARY 5, 2025

And you can use that information to iterate and improve. Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign.

Product Research

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Research Software

Usersnap

JUNE 26, 2025

A structured delivery process ensures that insights from discovery inform the delivery phase, leading to more effective and user-centered products. Aim for product market fit by validating your concepts and aligning them with real market demands. Try the Templates Want to get started today?

Product Research

AB Tasty

JULY 3, 2025

Instead of promising final outcomes, Lukas emphasizes embracing uncertainty to make better, data-informed decisions. Follow David Elissa Quinby Elissa Quinby is the Head of Product Marketing at e-commerce acceleration platform Pattern , with a career rooted in retail, marketing, and customer experience.

User Testing

Usersnap

NOVEMBER 18, 2024

Ever wonder how some companies make product updates feel like the highlight of your day? For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. A reliable changelog tool ensures teams and users stay informed about product updates with minimal effort.

Feedback Software

Userpilot

FEBRUARY 24, 2025

PMs with Product Information Management (PIM) data experience. Experience onboarding, and managing Product Information Management (PIM) data. Background working with annotated data and/or leveraging generative AI in products is a plus. True Apple ecosystem long-time believers. Who would be a BAD fit for this job?

Analytic Tools

Product Innovation Educators

FEBRUARY 3, 2025

This is an example of how JTBD can give companies valuable information they can use to enhance the product or more effectively market it. They even enhanced the Snickers formula by adding more peanuts and increasing the nougat to make it more filling and satisfying.

User Testing

Product Talk

AUGUST 13, 2025

Turning Research into Prototypes—Fast Zack saw two directions they might explore: one, a low-risk option where the app would show homeowners generalized risk information about their geographic area; and two, a higher-risk option where the app would interpret and explain their actual policy documents using AI.

Feedback Software

Lenny Rachitsky

MAY 6, 2025

G: Gather intelligence that others miss The most valuable information won’t show up in press releases or job descriptions. Information-source diversity: Review your research sources. Consider these contrasting approaches: Weak: “I have 15 years of experience leading product teams and consistently exceeding targets.”

Development Team Review

Messages that Matter

JULY 11, 2024

Their positions are remarkably similar: IBM: “Make better decisions faster with AI-powered insights” SAP: “Make better, more informed decisions with access to real-time insights” This sea of sameness makes me wonder why these BI vendors position the way they do. Or why “insights” is such a popular claim in the BI market.

Differentiation

Lenny Rachitsky

FEBRUARY 25, 2025

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. product marketing, user research, content design, etc.). What does the product look like in 3/5/10 years? Both should be included in this analysis.

Strategy

Userpilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? Which tools and platforms will facilitate collaboration and information sharing among team members? Dont just translate key terms directly; conduct proper keyword research to understand search behavior in your target market.)

Analytic Tools

The Product Coalition

NOVEMBER 10, 2024

As a product person, you need to have an informed opinion. It’s true in a broader context, but when it comes to listening to customers, you must remember that customers give you valuable insight into their needs, but it’s your responsibility to filter that through the lens of your product vision and strategy. That’s your job.

User Testing

Arkenea

JUNE 28, 2025

Adding too much information which the customer may not need/want on the first visit just ends up cluttering the website and retracts the focus from key areas that should actually be within the customer’s attention spectrum. It eliminates the need for entry of the same information in the next step.

Analytic Tools

Userpilot

JUNE 5, 2025

Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support. Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. You can find more reviews on G2 or Capterra.

Data Visualization

Userpilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

Research Software

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions.

Onboarding KPIs

Userpilot

MARCH 30, 2025

Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. However, I suggest you dont bombard users with the same information through both push notifications and in-app messages.

Analytic Tools

Userpilot

MAY 21, 2025

Tooltips for a step-by-step user onboarding process I think tooltips are one of the most versatile UI elements you can use for product tours. At Userpilot, we typically use two types of tooltips : Static tooltips: These are used to inform, not prompt. Theyre lightweight, context-aware, and easy to tailor based on user goals.

Analytic Tools

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. Slideouts can inform of new features, while banners communicate updates or other important notifications. product usage patterns, timing).

Analytic Tools

Business of Software Conference

JULY 9, 2025

Product Marketing can be the solution. This function, which is recovering better than other marketing roles in 2024, is crucial for gaining clarity and confidence in growth strategies. Your product is likely awesome. And you absolutely can have an awesome go-to-market strategy.

Research Software

Arkenea

JULY 8, 2025

But, we want you to take an informed decision with an unbiased view. So, we asked 10 successful founders who have built and scaled tech products the quintessential question – outsourcing product development is the way to go or not? . #6 Side Note: Looking for an outsourced app development company ?

Research Software