Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

MAY 30, 2025

Instead, choose actionable metrics that reflect your apps unique value, user behaviours , and business model. It could be very basic at first if a customer has never used a mobile growth platform before, maybe you want to validate your hypothesis on what your most popular feature is. Churn rate formula. Retention rate formula.

Onboarding KPIs 82

Onboarding KPIs Feedback Software Analytic Tools Research Software 82

Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.

Data Visualization 97

Data Visualization Customer Satisfaction Analytic Tools User Testing 97

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Select the right pricing strategy to ensure that potential customers find value in paying for your product.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

AUGUST 29, 2022

Wondering how you can leverage sentiment analysis to improve customer experience? Customers are actively sharing their thoughts on social media and review sites, making these places valuable sources of customer feedback. If you’re ready to get started with customer sentiment analysis, then read on!

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Product Research 98

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. The Origin of NPS. How NPS is Calculated.

Product Research 129

Product Research Customer Experience User Testing KPI 129

Birst BI

DECEMBER 18, 2018

Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more. What happens next is a treasure hunt in identifying the drivers of the KPI’s behavior. What business pain points does Birst Smart Analytics address?

Data Visualization 89

Data Visualization Analytic Tools Artificial Inteligence KPI 89

Userpilot

AUGUST 30, 2021

And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market. A product analytics tool is a type of software that enables you to measure and visualize user data.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Onboarding KPIs 97

The Product Coalition

JANUARY 24, 2021

preset quarterly goals or strategic need to focus on a new KPI) A broader change in your industry and/or prototypical customer’s life (e.g. Audience User personas and stories are other useful ways to provide helpful background context for your team. marketing page or new onboarding flows) will probably require more UI detail?—?unless,

Onboarding KPIs 165

Onboarding KPIs User Testing Customer Experience Feedback Software 165

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

JULY 31, 2024

NPS (Net Promoter Score) measures users’ likelihood of recommending your product to others. CSAT ( Customer Satisfaction Score ) measures customers’ satisfaction with your product or service. CES ( Customer Effort Score ) measures how easy it is to interact with your product. Use interactive walkthroughs.

Onboarding KPIs 104

Onboarding KPIs Data Visualization Customer Experience Customer Satisfaction 104

ProductPlan

FEBRUARY 8, 2022

In a nutshell: Product management strategically drives the development, market launch, and continual support and improvement of its products. Product management owns the product roadmap, and their most important stakeholder is the product’s users/customers. How does the use of the product solve their pain point?

Data Visualization 105

Data Visualization Feedback Software Reporting Tools Research Software 105

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona? Source UXPressia.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. UX KPIs are of two types: behavioral (what your users do) and attitudinal (how your users feel and what they say).

Analytic Tools 105

Analytic Tools Research Software Feedback Software Onboarding KPIs 105

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

NOVEMBER 15, 2021

With that being said, businesses should always be in the process of running product-led growth experiments to reduce risks and make the product meet customer requirements in this highly saturated market. Maybe you think that your idea is great but it’s something that your users may not use. Step #1 – Create goals.

Onboarding KPIs 98

Onboarding KPIs Framework User Testing Feedback Software 98

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. The RACE framework is a four-step marketing framework. What is a RACE marketing model?

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

ProductPlan

OCTOBER 26, 2021

Delighting customers and creating innovative solutions for their problems dictates our priorities. A selfless approach based on customer empathy and satisfying stakeholders is an asset on the job, but less so for ourselves. Why did you bounce around between product marketing and product management? To your users and customers?

CTO Coach 98

CTO Coach User Testing Product Research Data Visualization 98

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. By using these KPIs, you can calculate how quickly you lose customers, their lifetime value, and their overall health scores.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years? So you want to make those chances count.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

DECEMBER 7, 2022

The three main types of KPIs are quantitative, qualitative, and leading KPIs. Revenue, marketing , sales, and customer success KPIs should be measured by different departments responsible for these functions. Using exit surveys to understand why customers leave and offer alternatives to avoid churn.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

The Product Coalition

JULY 8, 2020

It’s easy to spot patterns mixing cohort charts and user attributes and events but you never get to the why. Therefore, it’s hard to connect the dots , by basing all product growth on analytics, you never get the full user story. Why do they use the product, what’s the pain point, what do they need next?

Feedback Software 111

Feedback Software User Testing Customer Feedback Data Visualization 111

Userpilot

SEPTEMBER 9, 2020

Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. Product experiments CAN and WILL improve your customer activation rates, engagement levels and ultimately user retention – so if you’re not doing them, you’re leaving money on the table. You need to be running them.

Onboarding KPIs 100

Onboarding KPIs Customer Experience User Testing Data Visualization 100

Mixpanel

JUNE 10, 2020

No matter the industry, product experimentation should always be done with your customers top of mind. In terms of our core product, this might mean adding capabilities that make it easy for users to transfer funds from one account to another. This could be anything from a feature, to a customer request, or a business requirement.

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

ProductPlan

JULY 9, 2019

Accessibility enables the maximum number of potential users to engage with products, increasing the total addressable market and avoiding frustrated customers from getting tripped up on accessibility shortcomings. Will this feature increase a KPI? The Measurability Trap. Will this tweak move the needle?

User Testing 81

User Testing Customer Experience Product Research Research Software 81

Product Manager in Heels

DECEMBER 22, 2016

Identifying common problems your customers are having comes from recognizing patterns in customer behavior, business objectives and internal/external feedback. This is how I've managed to identify and validate customer problems. Listen to your customers The first step to understanding your customers is to talk to them.

User Testing 40

User Testing Customer Feedback Customer Experience User Friction 40

Userzoom

NOVEMBER 18, 2019

We see this day in and day out, across customers in Europe and in North America, where designers are under pressure to deliver designs in rapid Agile Sprint cycles. They’re often in catch-up mode because engineers are waiting for deliverables, and inevitably it’s user research that’s compromised or sacrificed.

User Testing 91

User Testing Product Research UX Data Visualization 91

Modus Create

JULY 8, 2022

In this article, we reveal some of the pain points that drove the migration to micro frontends for such organizations, based on our direct experience. . However, tightly-focused products that serve one or two features to a limited number of users should probably not endeavor the transition to micro frontends.

Technical Review 73

Technical Review Feedback Software Reporting Tools Onboarding KPIs 73

Radical Product

MAY 5, 2020

Lean Startup taught us to innovate faster by testing things in the market, seeing what works, and iterating. An iteration-led approach can move financial KPI up and to the right, but it doesn’t always make our world better. What’s the Real Pain Point ? How do we deliver the solution to the customer?

KPI 52

KPI Vision User Friction Agile 52

Userpilot

MAY 22, 2024

TL;DR A/B testing can be instrumental in driving user engagement and product adoption. It provides product, marketing, and sales teams with data-driven insights and facilitates decision-making. Custom coding options are available, too. You can choose from pre-built templates or create custom segments from scratch.

Analytic Tools 105

Analytic Tools Data Visualization Reporting Tools Feedback Software 105

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Do you validate the pain point and place it in a parking lot for triage? The analysis captures the market, its sentiment, the industry as well as user data.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

AB Tasty

AUGUST 19, 2024

Any marketer will tell you that Digital Optimization is crucial to ensure successful e-commerce operations and yield the best possible return on investment (ROI). We have all heard the hype about how AI has been revolutionizing how marketers approach experimentation. on-site Analytics data) to find insights humans might have missed.

Data Visualization 52

Data Visualization Artificial Inteligence User Testing Analytic Tools 52

Amplitude

JANUARY 26, 2021

Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. To understand your customers, you have to ask the right questions.

Data Visualization 59

Data Visualization Analytic Tools Research Software Customer Experience 59