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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

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Growth Marketing vs Demand Generation: What Are the Differences?

Userpilot

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention. Book a demo with our team to learn more.

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The Make Up of Senior Product Leadership

ProductPlan

They hold qualified women back from climbing career ladders and reaching a senior product leadership position. Yet, they’re still stubbornly absent from the leadership teams in far too many organizations. The Numbers Don’t Lie in Senior Product Leadership Positions. What keeps holding them back? Turning the Tide.

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Product Planning is a Year-Round Endeavor

ProductPlan

The ability to adapt and adjust to changing product strategies positions companies for continuous improvement and sustained success. From pivoting strategies based on user feedback to quickly adapting to market shifts, many organizations have embraced the competitive advantage that year-round planning brings.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

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Customer Success Blog Posts and Webinars You Can’t Live Without

Gainsight

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Retention is inextricably linked to the amount of effort you put into delivering positive outcomes and experiences to your customers. Top 5 Customer Success Webinars of 2018. The same goes for titles!”.

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The Ultimate List of Customer Success Resources For 2021

Gainsight

We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Read a blog daily, set a weekly time slot on your calendar to watch a webinar, or listen to a podcast episode while doing chores. Customer Success Leadership. Retention, Renewal, and Upsell Strategies.