Roy Madden

FEBRUARY 11, 2021

Case Study. Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. With the Business Event skill, Leo looks for mergers & acquisitions, new product launches, or fundraising events.

Research Software 75

Research Software Customer Experience Analytic Tools User Testing 75

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. They had a celebrity like founder, yet, were losing leadership in the market and growth had plateaued.

User Testing 99

User Testing Customer Experience Marketing Research Software 99

Usersnap

FEBRUARY 23, 2022

In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. SaaS product management is undoubtedly the engine that helps digital enterprises grow. Detailed Understanding of Products 2. Product Testing ?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Bain Public

JANUARY 11, 2022

Your job is to filter these requests through the decision-making framework , move evidence up the confidence meter from "I’m convinced this is the right thing to do" to anecdotal evidence, user studies and data support, making sure that they have enough beef to justify an investment in engineering resources. Book a demo here. Don’t miss out!

Product Research 52

Product Research User Testing Research Software Feedback Software 52

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process.

Technical Advisors 110

Technical Advisors Reporting Tools Technical Review Customer Experience 110

Alchemer Mobile

OCTOBER 9, 2018

So they provide their feedback all the time, whether it’s directly to us on the digital side, although I’ll present to our senior leadership team. So whenever we do our user studies, some of the complications include we can’t recruit Premera members and we also can’t use actual member data. Christopher: Yeah.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Product Innovation Educators

NOVEMBER 2, 2020

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management. Culture, Teams and Leadership.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

PMLesson's Ace the PM Interview

MAY 19, 2020

There's no single path to be a great candidate - I studied Chemistry at university and had no formal training in marketing or tech. They have leadership qualities that they have demonstrated through experience. User Insights] Tips for interview prep Read up on the background of the company and product. Who are their competitors?

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

Andrew Chen

JUNE 4, 2018

A familiar story: New product launches. The product is low freq – gotta spend to grow. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable. Nice spike, but it dies down.

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

UX Studio: Product Management

DECEMBER 7, 2022

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

User Testing 52

User Testing Research Software Product Research UX 52

PMLesson's Ace the PM Interview

MAY 4, 2022

  Marketing – The product marketing manager role helps to understand how to position the product in the market. They understand how to create the right messaging so that the product launch will be successful. This includes market research and launch strategies.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. The final section of the book consists of “top ten” lists for product launches, roadmap types, and ways product managers fail.

Product Management 81

Product Management Product Manager Management Management 81

Amplitude

JULY 29, 2020

Simon Wardley, inventor and former CEO of Wardley Mapping , found inspiration on strategy in Art of War by Sun Tzu, which describes five aspects of competition: purpose, landscape, climate, doctrine, and leadership. But as soon as you acquire users, insights from product analytics should inform and measure your product strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

PMLesson's Ace the PM Interview

APRIL 25, 2022

Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch. What company do you think does a great job with product marketing? What's your leadership style? Naturally, this phase will involve product launch.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mind the Product

DECEMBER 8, 2017

The first iteration can have some compromises that you can upgrade or change in the second generation, but in our experience companies often impede their success by setting their sights too high on their first product launch. The order of development is also a factor in risk mitigation and ultimately product development cost.

Technical Advisors 73

Technical Advisors Certifications Customer Experience Wireless 73

The Product Coalition

FEBRUARY 5, 2019

For sure, joining a group of product professionals in your town can help you start building your community. 29 Product Leaders You Must Follow Julie Zhuo is Product Design VP at Facebook. She studied Computer Science at Stanford and joined the company in its early stages, way back in 2006. Can you find your name?

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

First of all, I should admit that being a cloud specialist did help me to an extent landing my first product management job. Price leadership and ability to inspire : Ola has managed to achieve a price leadership position by delivering necessary services in affordable prices.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Business of Software Conference

OCTOBER 11, 2023

Interviews for HR study last an hour and are free flowing: treating each story as independent but then identifying each pattern Causal mechanisms can be shown to the interviewee and they understand sets of things that happen which makes things want to change On both sides of the “wall”, what typically causes a pivot?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

FEBRUARY 17, 2021

What: This virtual experience brings together each key member of product teams from UX, Design, and Dev to build better products. It includes inspiring case studies to discover the practices of visionary teams across the world. Real-world advice on how to scale product teams and networking events to meet like-minded experts.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

PMLesson's Ace the PM Interview

JULY 13, 2020

Curriculum Includes: How to build end-to-end products and manage them throughout their entire lifecycle. Lessons come in the form of group work, real-world case studies, hands-on projects, and mentorship, giving you a realistic preview of what life as a PM is like. Online Available? Next class starts July 29th, 2020. Location: Online.

Certifications 52

Certifications User Testing Data Visualization Feedback Software 52

Mind the Product

APRIL 6, 2017

Why do we frame the certainty of result when we have little evidence to support it aside from experience, case studies and statements of “ <insert famous tech company> does it” to back up our claims? If anything, they invest more time, money and resources refining and refining these business cases. So, why do people behave this way?

Weak Development Team 109

Weak Development Team Customer Experience Product Research User Testing 109