Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We also created a Now, Next, Later-style product roadmap based on what we’d learnt so far.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues.

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. They also said they wished they had a clearer product roadmap strategy.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

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How to Answer Hard Questions about your Product Strategy

ProductBoard

Alternatively, if a senior manager asks you what you’re working on to improve retention for small business customers, will you be able to assure them that you’re on top of things?

The Power of NPS in Your Product Strategy

ProductBoard

When I attend events for product managers and scour my favorite product communities such as Product Coalition and PMHQ, I’m always amazed by the passion that product managers feel about the tools they use every day.

Am I a Product Manager or a Product Owner? Part 1

bpma ProductHub

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. … Product Strategy

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Retrospectives Make Better Product Outcomes

bpma ProductHub

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. … Product Management Product StrategySurprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.…

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Goals for 2019 – A Product Manager’s New Year’s Resolutions

Mind the Product

As I think about my own growth, here are my resolutions to help me be a better product manager. #1 This isn’t confined to big product efforts; even small things, using my product mindset to explore a problem can open up multiple options to solve it.

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Product Strategy

3 key Product Strategies we learned at NY Product Conference

UserTesting

It’s always interesting to take a step back from Silicon Valley and meet fellow product managers from different parts of the U.S. Recently, I attended the NY Product Conference, a relatively new conference in its third year, but definitely impactful.… … The post 3 key Product Strategies we learned at NY Product Conference appeared first on UserTesting Blog. Product

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy.

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

Understanding Customer Needs: Problem vs. Solution Space

280 Group

Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements. The post Understanding Customer Needs: Problem vs. Solution Space appeared first on 280 Group Product Management.

SaaS product management

Street Smart Product Manager

It’s amazing how often product managers forget a simple, yet fundamental truth: Our job as product managers is not just to build features users want… Not just to prioritize the roadmap… Not just to spend time talking with customers… Not just to ensure a successful release… Those activities are important, of course. The post SaaS product management appeared first on Street Smart Product Manager.

How Product Managers Measure Product-Market Fit

ProductPlan

This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Digital Transformation and Product Management

Roman Pichler

Recognise the Importance of Product Management. Note that employing people who are called product owners or product managers does not necessarily mean that a product management function exists. Define Clear Product Roles and Responsibilities.

Focus on what really matters: Lesson learned as a product manager

The Product Coalition

Things I learned the hard way, but you don’t have to Credit: Spider-Man: Into the Spider-Verse, Sony Picture Converting into a product manager has never been an easy task, however ready I thought I was. After all, product managers are not the real “makers”.

What PRD template provides a useful roadmap?

bpma ProductHub

Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. … Product StrategyBy Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.…

Doing Things that “Do Scale”

bpma ProductHub

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

How Humanising Your Product can Make all the Difference

Mind the Product

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. They could be the magic ingredient that binds your product together, and keeps your users loyal. The same can be applied to digital products.

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

How Product Managers Can Break Down Organizational Silos

ProductPlan

When we think of organizational silos that affect product management, we usually imagine the obvious ones. A product team doesn’t talk with their sales department, so they don’t know how their reps sell the product. Product Management Product Strategy

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As a product manager, your #1 KPI should be business growth

Street Smart Product Manager

What’s the #1 metric you need to track as a product manager? What’s the #1 KPI you should sign up for as a product manager? The post As a product manager, your #1 KPI should be business growth appeared first on Street Smart Product Manager. Product Management SaaS KPI metrics product strategy

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? When you do the math on how many team members you have this leads to an astounding number of decisions that are being made daily around your product. Product Management Product Strategy Messaging Vision

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Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Product.

Product Operations Dashboard

Product Management Lessons from the Trenches

You reach out to all department heads and request to get data for your analysis: Marketing team for data on campaign conversion, customer support for data on call volumes, account team for data on customers feedback, product data for usage, etc. What is a product operations dashboard?

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Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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Product Growth = People Growth by Nilan Peiris

Mind the Product

This rapid growth hasn’t been achieved by paid marketing; product evangelism has been the biggest driver of growth. NPS has often been touted as a metric to help product teams understand advocacy, and it’s a metric used at Transferwise too. Product Growth = People Growth.