Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JANUARY 28, 2024

What will you be using {product name} for? So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. What is the problem that the product/service helped to solve for you?

User Testing 75

User Testing Customer Feedback Product Research Feedback Software 75

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 300

Vision User Testing Research Software Product Research 300

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 109

Product Strategy Research Software Strategy User Testing 109

Userpilot

APRIL 24, 2024

But even before that, difficulty in enlisting participants can lead to delays in conducting usability tests, which can prolong product development timelines. Not only will this impact time-to-market, but it will also result in missed opportunities if your competitors beat you to the finish line.

User Testing 83

User Testing Product Research Research Software Data Visualization 83

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users.

Product Research 88

Product Research User Testing Customer Experience Research Software 88

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. So, where do you begin? Source: userpersona.dev 4.

Data Visualization 95

Data Visualization Analytic Tools Research Software User Testing 95

I Wonder The Value

JANUARY 4, 2017

What is marketing? According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Those are correct.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, you run paid ads to drive traffic to your product-led blog posts. To promote the events, we use email marketing. Company details (e.g.

Research Software 84

Research Software Feedback Software User Testing Reporting Tools 84

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. Innovation Product Manager. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does.

Research Software 93

Research Software Analytic Tools Feedback Software Product Research 93

People-First Product Leadership

SEPTEMBER 17, 2023

Welcome <insert name> We are thrilled to have you join the <insert name> team! Get a high level understanding of Product @ <insert company name> Meet with individuals noted below. > <Link to documents which explain the “why” behind your product area.>

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Onboarding KPIs 94

Innovatemap

JUNE 11, 2020

An internet search for user experience design (UX) in any given city brings up several different types of companies that list user experience and user interface (UI) design on their websites: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks. The Emergence of the Digital Product Agency.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Cristina and I will present the results of this research (and more!) Product Management Events This Spring. Backstories?

Events 74

Events Agile Product Research Product Management 74

Product Innovation Educators

SEPTEMBER 1, 2017

It’s a critical perspective and one successful product managers and business have… [link]. How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. 5 actions that make product marketers successful. This is product lifecycle management.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t. Create your own event.

Events 40

Events User Testing User Friction Strategy 40

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Cristina and I will present the results of this research (and more!) Product Management Events This Spring. Backstories?

Events 60

Events Agile Product Research Product Management 60

The Product Coalition

MAY 15, 2019

McElroy influenced two entrepreneurs named, Bill Hewlett and David Packark?—?names names look familiar, anyone? As the name the “Brand Men” suggest the origins of Product Management was truely in marketing. Adopted in name and structure only, the original intent, principles and mindsets were largely left behind.

Product Management 92

Product Management Product Manager User Testing Product Research 92

The Product Coalition

NOVEMBER 26, 2019

Such teams expect to get a prioritized product backlog and detailed requirements, often in the form of epics and user stories. users, market and business, fades into the background. Many product managers I speak with know full well that the system is broken and wasteful, but feel powerless to change it. The bigger context?—?users,

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

Product Bookshelf

JANUARY 24, 2017

To build great products, design the whole product, including the first experience, the subsequent customer journey, pricing, support, and go to market activities. Building Insanely Great Products by David Fradin. The book can be used as a checklist for developing or fine tuning a product development lifecycle.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

Actuation Consulting

JULY 6, 2018

They vary based on whether they are for a business-to-consumer or a business-to-business product or service. Personas include information such as: A fabricated descriptive name and optional photo or caricature. Persona development is driven by market research or Voice-of-the-Customer activities.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

Product Management University

NOVEMBER 21, 2022

In this post, we’ll put the product portfolio management discipline (not to be confused with project portfolio management) under a microscope, identifying the differences as compared to traditional product management, the common objectives of PPM, and what it takes to be a great product portfolio management organization in today’s market.

Research Software 130

Research Software White Paper Management Management 130

Alchemer Mobile

OCTOBER 19, 2023

Each chart element will include a label with the name of the survey where the question was pulled from, or the name of the Global Question. Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Intercom, Inc.

OCTOBER 15, 2020

Too often people come at sales from a marketing perspective. While marketing might get people in the door, sales need to show them around and make sure they stick around and get what they need. People keep talking about product market fit. That’s when you begin to unlock the sales superpower.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. It also helps product managers look objectively at user problems and distance themselves from their pet solutions.

Feedback Software 89

Feedback Software Research Software Analytic Tools User Testing 89

The Product HQ

APRIL 20, 2024

It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. We managed to officially launch the new version of the app, now under the name Elium, and we raise a 4m€ Series A. The product and engineering teams grew fast too. The market is always right. Assumption.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay.

Product Research 212

Product Research User Testing Data Visualization Research Software 212

Userpilot

DECEMBER 17, 2021

SaaS pricing models and strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. The fact that prospective customers need to commit to ongoing payments means it will be harder to convince your target market to make their first purchase. Easier marketing. Limited market.

Research Software 91

Research Software User Testing Strategy Customer Experience 91

The Product Coalition

FEBRUARY 20, 2018

I prefer a table format, including the following information: Product / Feature Name Target Release Related Epic(s) Document Status (Draft / Final) Document Owner Designer Developers QA Objective In this section, I am clearly stating the objective of the product / feature that this PRD was built for.

User Testing 60

User Testing Data Visualization Analytic Tools Product Research 60

Business of Software Conference

MARCH 24, 2021

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 86

Data Visualization Product Research User Testing Onboarding KPIs 86