The Product HQ

APRIL 20, 2024

Becoming a product manager is a frustrating chicken-and-egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups 124

Startups Feedback Software User Testing Product Research 124

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Leadership 52

Leadership User Testing Product Management Product Manager 52

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Organisations with poor product management practices have misguided expectations.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. What is a product persona in product management?

Feedback Software 92

Feedback Software Research Software Analytic Tools User Testing 92

Mind the Product

NOVEMBER 13, 2017

Jordan refers to those that do excel at both as “product unicorns” because of how rare they are. Another downfall of this situation is that even when you do have someone who can excel at both roles, more often than not, the project management takes priority over the product management. This is normal.

Research Software 126

Research Software Product Management Product Manager Management 126

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Spotting market gaps: keyword research.

User Testing 94

User Testing Data Visualization Feedback Software Research Software 94

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Every question has a purpose.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Mind the Product

NOVEMBER 15, 2019

Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions. Todd explains that even the most experienced and effective product managers make bad decisions.

Product Research 134

Product Research User Testing Research Software Data Visualization 134

The Product Coalition

FEBRUARY 7, 2019

Among those jobs is one which has been dramatically growing over the past 10 years, and will keep on growing by at least 14% through 2020: the Product Manager. In his book, Inspired , Marty Cagan describes the main role of the product manager as “ to discover a product that is valuable, usable and feasible ”.

Product Research 60

Product Research Product Management Product Manager User Testing 60

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 130

User Testing Research Software User Friction Customer Experience 130

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

SEPTEMBER 4, 2023

To avoid the pitfall of making a few people happy at the expense of the rest, product managers can proactively broaden their area of visibility during discovery. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides. Be bold and get creative.

User Testing 121

User Testing Customer Feedback Vision Customer Experience 121

The Product Coalition

FEBRUARY 24, 2023

Total Addressable Markets One of the main struggles in this stage is the key to the gap between the views of these two personas: I'm referring to the total addressable market (TAM) and targeted persona. A startup’s TAM represents its product’s total potential market size.

Startups 115

Startups User Testing Feedback Software Customer Feedback 115

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Sales data insights.

Data Visualization 95

Data Visualization Customer Feedback Customer Experience User Testing 95

Usersnap

FEBRUARY 23, 2022

In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. SaaS product management is undoubtedly the engine that helps digital enterprises grow. What is SaaS Product Management?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 97

User Testing Feedback Software Research Software Product Research 97

The Product Bistro

JULY 12, 2016

This time was different from the usual invited speaker, it was Steven Haines of Sequent Learning who hosted a “role play” of a cross functional product meeting. Lead by the Product Manager, he did a great job of setting ground rules, and diffusing some of the potential hostility. The exercise was interesting.

Weak Development Team 170

Weak Development Team KPI Construction User Testing 170

Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 86

Data Visualization Analytic Tools Research Software Feedback Software 86

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights refer to the knowledge and information companies have about their customers in the context of other businesses.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

ProductPlan

APRIL 27, 2023

Service transformation refers to the process of expanding an organization’s focus to include new service offerings in addition to their product offering. Also, management will need to set an example of innovation and risk taking. What Does It Mean for Product Managers? What is Service Transformation?

Data Visualization 40

Data Visualization User Testing User Friction Research Software 40

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Come up with product and new feature ideas.

Research Software 96

Research Software Feedback Software Analytic Tools Onboarding KPIs 96

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Summary of some concepts discussed for product managers. [4:07]

Certifications 72

Certifications Research Software Feedback Software Product Management 72

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Basics of Product Management

JUNE 30, 2020

Setting up an effective customer feedback loop is one of the primary responsibilities of the product team. Of all the product management skills , this is one of the most important ones. Are you looking to break into product management ? Then these strategies are a must know for every product professional.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What are the 3 key product launch phases?

Product launches 101

Product launches Product Research Data Visualization Research Software 101

Userpilot

JANUARY 31, 2023

Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. Here we will discuss how you can define product launch success and how to track, monitor, and improve it. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market.

Onboarding KPIs 91

Onboarding KPIs Product launches Analytic Tools Feedback Software 91

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. You’ll want to refer back to them in the future. What is working well?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Product Innovation Educators

DECEMBER 5, 2022

How product managers can go beyond the obvious in VOC. This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Learn more about them at PDMA.org.

Agile 90

Agile Data Visualization User Testing Customer Feedback 90

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 96

Feedback Software Research Software User Testing Analytic Tools 96

Userpilot

JULY 24, 2023

In this article, we take a deep dive into the technicalities of a product launch. We provide a product launch checklist to ensure you launch successfully and consider examples of successful SaaS product launches. A new product launch should be planned well in advance of the launch day. Sample user persona.

Product launches 88

Product launches User Testing Product Research ChatGPT 88

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. The insights from the market research feed into the go-to-market strategy.

Product launches 93

Product launches Product Research User Testing Research Software 93

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. For example, a product can be transactional or non-transactional.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. 25 mini-research ideas for inspiration 25 mini-research ideas for product managers 1.

User Testing 102

User Testing Product Research Research Software Data Visualization 102