PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

NOVEMBER 21, 2023

More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Develop a product that meets customer needs and expectations.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. If you’re manager is the new hire, volunteer to be their buddy.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. It’ll help your feature-release messages strike a chord with the audience.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. It’ll help your feature-release messages strike a chord with the audience.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. It’ll help your feature-release messages strike a chord with the audience.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. It’ll help your feature-release messages strike a chord with the audience.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. It’ll help your feature-release messages strike a chord with the audience.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. Well, you’re in the right place.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Actuation Consulting

JULY 6, 2018

Personas that achieve the results intended share three characteristics: They provide information that gives insight into the customer’s world including their challenges and goals as related to the new product. Persona development is driven by market research or Voice-of-the-Customer activities.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Mixpanel

MAY 9, 2024

Hyper-detailed data leads to better product design and iteration decisions. With product analytics , unique actions (called events) that users take within a product are tracked. Product launch analytics examples Product launches are tricky, high-stakes moments for any business.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. Teresa: Okay.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Summary of some concepts discussed for product managers. [4:07]

Certifications 72

Certifications Research Software Feedback Software Product Management 72

Mironov Consulting

DECEMBER 28, 2018

I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders.

Product Research 91

Product Research User Testing Data Visualization Reporting Tools 91

Intercom, Inc.

MAY 22, 2019

It’s time for product teams to go from being revenue-led or product-led to being customer-led. When building machine learning , large generic training models aren’t always the best. And then by all means tie this to your product management tools. I started prototyping this for him.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

The Product Coalition

JUNE 9, 2020

As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people. My first challenge was to create the product management function within the organization and take over a major app redesign. The product and engineering teams grew fast too.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Userpilot

DECEMBER 14, 2021

Getting the launching strategy right, creating a market buzz, getting people to notice and talk about your product, and giving value to the customers can all be overwhelming. What if the product made with so much effort gets totally ignored? A quick check on Product Hunt. Product hunt dashboard.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product Coalition

FEBRUARY 20, 2018

Product Requirements Docs (PRD) might be one of the product managers’ best friends. Personally, the PRD not only helps me communicate how a product or a feature looks like to the rest of the team, but also keep my thoughts in line and allows me to make more informed decisions about the next steps.

User Testing 60

User Testing Data Visualization Analytic Tools Product Research 60

Mixpanel

AUGUST 3, 2023

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Business of Software Conference

JULY 2, 2019

So what I mean by this is that you have people as I said who have these skills allow them to uncover an unmet need, to innovate to ensure a product market fit, to stop you building the wrong thing which is massively money saving and also to create products that are such a joy to use that people evangelize about them.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40