UX Planet

JUNE 13, 2025

Market Research I wrote a brief PRD for myself based on the research, you can refer to it here , or just take a look at my market research summary: My Hypothesis To enjoy their favorite songs in non-native languages, users would love to have optional — realtime lyrics translation. Is This a Real Problem?

Customer Experience

Arkenea

AUGUST 5, 2025

Whether you’re a pharmaceutical company launching Phase III trials or a research site managing multiple studies, choosing the right CTMS can dramatically impact your success rates, regulatory compliance, and operational efficiency.

Research Software

Mind the Product

FEBRUARY 7, 2017

Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). The best way to manage the cacophony is to acknowledge the benefits of each team’s research in a weighted and measured manner. Pre-Launch.

Customer Feedback

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing

Roman Pichler

AUGUST 11, 2020

Additionally, strengthen your ability to guide the stakeholders and dev teams : Increase your referent power and earn people’s trust, strengthen your product management expertise, and lobby for more management support. More Information : Market Segmentation Tips and Strategize , pp. 94, How to Lead in Product Management , pp.

Vision

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research

The Product Guy

OCTOBER 9, 2018

Winning can be defined in a number of ways, but generally refers to being the dominant player in your product category, with the right level of skills in order to execute successfully within that category. This framework covers five major questions: What do we aspire to be?

Weak Development Team

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. He references a study by The Standish Group who researched 2,000 software projects and found that 45% of the features shipped were never used.

Product Research

The Product Coalition

MAY 14, 2021

The significant attribute of market penetration is that it should be combined with some other tactics, including Sale promotion and Public Relation (PR): Sale promotion consists of direct sale effort engaging in instant purchasing activities by offering value-added products or services. In this case, carefully considers five indicators: 1.

Reporting Tools

Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. The transcript is also a great tool to reference for marketing and sales language.

Agile

The Product Bistro

JULY 12, 2016

Prior to the exercise, Steve talked about the whole product lifecycle, and what product management often gets too focused on (the “development” piece) and the parts that are often neglected, or downplayed (the up front market research and validation, and the post launch promotion and marketing).

Weak Development Team

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software

The Product Coalition

FEBRUARY 24, 2023

Total Addressable Markets One of the main struggles in this stage is the key to the gap between the views of these two personas: I'm referring to the total addressable market (TAM) and targeted persona. A startup’s TAM represents its product’s total potential market size.

Startups

Mind the Product

NOVEMBER 13, 2017

Jordan refers to those that do excel at both as “product unicorns” because of how rare they are. Jordan emphasizes that these are two drastically different functions that require very different talents and interests to succeed. Recognise the Different Functions. In fact, most people do not excel at both. Why Does This Happen So Often.

Research Software

Intercom, Inc.

OCTOBER 15, 2020

“When you think about marketing research, the fact is they just need to know that it’s handy, or they need to know that it’s fun or that it’s easy, that those words resonate. I think the other part is marketing. We were focusing on their words and it’s not the words it’s their intent.

Research Software

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing

Userpilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. You can lose a competitive advantage when using cost-plus pricing due to not conducting market research. This pricing method overlooks external market dynamics by focusing primarily on internal costs.

User Testing

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

User Testing

Userpilot

FEBRUARY 23, 2022

This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. Survey bias refers to the presentation of survey content intended to cause people to subconsciously choose specific answers. What is survey bias?

Product Research

Userpilot

AUGUST 29, 2022

So let’s learn how to collect and act on marketing insights! Generally, marketing data are public and private sources of information about customer behavior. Marketing data insights refer to analyzing marketing data and using retrieved patterns to improve marketing performance so that companies can generate more profits.

Data Visualization

freshtrax

MAY 26, 2021

Starbucks conducted market/user research in 1995 before actually entering the market. The market research provided interesting insights that led to targeting “women around the age of 30”, who were trendy and didn’t smoke. References: . Strategy for Market Entry and Expansion – UK Essays.

User Testing

Product Innovation Educators

NOVEMBER 2, 2020

I created the book as a single, 350-page reference book, making it much easier for people around the world to take the NPDP exam. [10:37] Market Research. First, many of the books and articles that contained the body of knowledge at the time were written in the U.S. 10:37] What is PDMA? Culture, Teams and Leadership.

Certifications

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Book a demo with our team to learn more. What is a product launch plan? Soft launch plan.

Feedback Software

Intercom, Inc.

AUGUST 17, 2018

Figure out who your ideal customers are using internal data or market research and then segment your ad campaigns accordingly. If you don’t have extensive market research available to you, go out and talk to other teams within your company to get anecdotal information. Step 2: Identify your target audiences.

User Testing

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding

Userpilot

JULY 22, 2024

TL;DR Product expansion refers to any step a business takes to expand its market share. A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. Step 2: Conduct market research Next, you need to conduct your market research.

Research Software

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. It provides insights into the market size, growth potential, and avenues for product development.

Data Visualization

Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Most were boxy and had numerous reference points. Market research has two goals. Surveys are the most common type of qualitative marketing research.

User Testing

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. Marty Cagan refers to them as “Experience Product Managers” in his book Inspired , as they primarily focus on human-centered, customer-focused products. Growth Product Manager.

Research Software

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research

The Product Coalition

JULY 6, 2022

There is more market research done and the product is built based on the research and needs. Lean and Agile Agile and Lean are similar in that they both refer to the practice of developing products fast, with the use of short development cycles and frequent releases.

Startups

Userpilot

AUGUST 22, 2023

TL;DR Feature fatigue refers to a situation when users are overwhelmed by too many product features. Feature fatigue refers to a situation where a product’s users become overwhelmed or frustrated with the excessive number of features and options available. Which market research techniques can you use?

User Testing

Userpilot

DECEMBER 5, 2023

The process involves market and customer research, UI and UX design for inclusivity and accessibility, prototyping, and iterative development guided by product analytics and customer feedback. While they are related, these terms refer to different processes. The product design process consists of 7 key steps: User research.

User Testing

Userpilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. Suppose 50 out of 200 users refer your product to a friend or colleague in their first month.

Onboarding KPIs