Product Talk

AUGUST 13, 2025

At a startup, constraints often lead to creativity. That was certainly true for Dany Mucheroni , a design operations lead who also wears a research ops hat. A different dashboard view (intended for German customers) Matt Smith designed with Lovable as part of his job interview with a UK-based energy startup.

Feedback Software

Userpilot

MAY 27, 2025

Som Nath [Image] Candidates short profile Som has over 6 years of experience in the tech industry, particularly in 0-to-1 startup environments. Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs.

Analytic Tools

Gainsight

JANUARY 23, 2025

In fact, there were only about 1,000 CSMs globally, which made the total addressable market (TAM) look almost nonexistent. So, in March of that year, the then-scrappy startup decided to run an experiment. Gainsight needed to determine whether a genuine community existed around this emerging role.

Research Software

Arkenea

JUNE 27, 2025

Startups and healthcare pioneers are rapidly looking into healthcare SaaS application development. To make healthcare accessible during these difficult times, a host of startups and healthcare organizations developed ground-breaking technologies in healthcare software. Why Do Healthcare Tech Startups Prefer Using SaaS Business Models?

Research Software

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling into your lap.

User Testing

Product Management Unpacked

AUGUST 21, 2020

When it comes to product management roles in startups vs. large enterprises, there tend to be a few key differences. Product Management at a Startup . A Product Manager at a startup is especially positioned to explore different areas and wear many hats. Product Management at a Large Enterprise .

Enterprise

First Round Review

JUNE 4, 2019

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.

Market Research

First Round Review

JUNE 3, 2019

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.

Market Research

Melissa Perri

JANUARY 4, 2020

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.

User Testing

The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups

The Product Coalition

FEBRUARY 24, 2023

During our careers, we noticed specific issues that re-occur between CEOs and their CPO/VP product in early-stage startups. Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction.

Startups

The Product Coalition

FEBRUARY 15, 2023

Startup/business/side-hustle ideas can be as exciting as they are scary. Few hours of online research. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook. No previous startup knowledge required. What if no one wants what I have to offer? Dirty prototype.

Startups

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing

The Product Coalition

NOVEMBER 27, 2023

A guide to vertical strategy implementation for SaaS startups: Tips included 1. Bowery Capital research found that vertical SaaS startups in the manufacturing, cannabis, transportation, and drones industries are expected to see continuing growth. Conducting market research is also essential.

Research Software

Product Innovation Educators

AUGUST 25, 2017

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. You have to identify the right target segment, understand a real problem they have, and learn what action to take.

User Testing

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. How do they describe the category? What features are most appealing?

Feedback Software

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

Research Software

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. I spend as much time as I can talking with customers, as well as doing quantitative market research.

User Testing

Product Innovation Educators

SEPTEMBER 9, 2024

He has 30+ years of professional experience in product and leadership roles across large and small organizations and dynamic startups, and now devotes his time to teaching and helping others improve. Bio Chad McAllister, PhD, is a product management professor, practitioner, trainer, and host of the Product Mastery Now podcast.

Research Software

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. While it’s true, you may have less opportunity to be strategic as a junior product person, Melissa says you can still flex those muscles. Preparing for the C-Suite.

User Testing

freshtrax

JULY 16, 2019

This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Market Capitalization. SanBio Ltd.

Research Software

Product Innovation Educators

NOVEMBER 12, 2018

The myth of innovation leads large companies like Lowe’s to believe they can’t behave like a startup. I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] I needed to prove out the theories I learned in academia as a behavioral economist.

Product Research

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

Weak Development Team

The Product Coalition

FEBRUARY 23, 2020

This is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».

Market Research

Mind the Product

FEBRUARY 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing

freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Vested is a startup helping small businesses find new employees.

User Testing

Melissa Perri

JUNE 29, 2017

I wasn’t called a Product Manager until I bailed out of that and landed in a startup. I went on being called a Business Analyst as I worked at banks and other financial services companies. It was all the same work I had been doing before, but now it had a different name. I liked this name.

Product Management

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Paul Graham tells startups, “Do things that don’t scale.”

Research Software

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

The Product Coalition

MARCH 9, 2020

Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end.

Startups

The Product Coalition

OCTOBER 2, 2024

Well, they need researchers to first find the right consumers, and the race to conduct consumer research quickly and effectively is always on the minds of company leaders. After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research.

User Testing

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. I’d been then asked to take over the marketing department on top of my previous responsibilities (product marketing and product management). I first heard of Elium , formerly known as Knowledge Plaza, in 2011.

Research Software

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. What is it?

Data Visualization

The Product Coalition

MARCH 3, 2023

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers.

User Testing

Intercom, Inc.

OCTOBER 15, 2020

While at the same time, the fact this is that every startup and every, almost every company struggles with sales in one way or another?” One of the things we always came back to (especially me having done seven startups) was that the hardest thing about starting a business is sales. .” I think the other part is marketing.

Research Software