Remove Market Research Remove User Friction Remove Vision
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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

Through market research, she discovered her ideal customers weren’t whom she initially expected. The service attracted a surprisingly diverse customer base, ranging from 16 to 85 years old, including professionals across various industries – from sales executives to pastors.

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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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The Customer Service Gap Model

BrainMates

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

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Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

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Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. Develop Customer Empathy With MVPs.

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Navigating Stakeholder Dynamics in Product Management: Practical Insights

The Product Guy

At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.