Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

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Product Innovation Educators

FEBRUARY 17, 2025

Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology. Leadership doesn’t always mean management Many professionals enter product management from technical backgrounds, such as engineering or development.

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Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Guy

NOVEMBER 26, 2024

Far from dictating terms, PMs serve as facilitators, synthesizing input from engineers, designers, marketers, and other stakeholders to ensure that products meet customer needs and business objectives. Product managers don’t wield the top-down authority that CEOs do; instead, they lead through influence, alignment, and empathy.

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Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? This includes discovering the right UX design and functionality and making the right technical decisions.

Product Research 295

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Roman Pichler

APRIL 7, 2025

2] Market Research AI-based tools can discover user and customer trends using predictive analytics. Customer Insights and Idea Generation AI tools can analyse market data, customer feedback, and emerging trends to suggest new products and features, assuming that enough relevant data is available. Take the original iPhone as an example.

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The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 372

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The Product Guy

MARCH 12, 2025

Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Teams that dare to go against the grain, like those that reimagined markets with entirely new business models, spark change instead of managing the status quo.

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The Product Coalition

NOVEMBER 2, 2021

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. But is a surprisingly small amount of materials about the technical aspect of PM work. However, if a non-techy PM meets a non-businessy team lead, things can go sideways pretty quickly.

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The Product Coalition

DECEMBER 29, 2022

Food tech is transforming the food industry by using cutting-edge technology to manage production, distribution, and consumption. When discussing food, technology is not the first thing that comes to our minds. Nevertheless, technology has altered every aspect of our life. Explore the article below for more.

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The Product Guy

MARCH 26, 2019

Before every quarterly meeting with the various departments in the company, I would try to imagine I was Oprah and it was one of her “Oprah’s Favorite Things” episodes. Unsurprisingly, my meetings were not this successful. Each department was given a specific date and time chosen by me and a fairly vague meeting title and/or agenda.

Product Management 360

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Lenny Rachitsky

FEBRUARY 25, 2025

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. product marketing, user research, content design, etc.). Then iron out any adjustments as a result of these reviews.

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Product Talk

JUNE 21, 2023

Meet Ellen Brandenberger , a product coach and consultant and Director of Product at Stack Overflow. Meet Ellen Brandenberger, a product coach and consultant and Director of Product at Stack Overflow. Meet new Product Talk instructor Ellen Brandenberger! to the roster. Tell us a bit about your background.

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Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

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Intercom, Inc.

MARCH 10, 2022

This is where having the right tech stack comes into play. Features like outbound messages or banners are not just great for support, but marketing and sales teams can also reap the rewards of a proactive approach. However, with the right tech stack, your team can handle even complex payment problems with ease.

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Alchemer Mobile

APRIL 14, 2022

Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. “Thanks to the power of mobile, this cutting edge technology is at the fingertips of everyone with a cell phone right now,” Chip Kanne, Head of North America Emerging Sales, Snap. . Data included: Ratings and reviews. Popular phrases.

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Feedback Software User Testing Technical Review Customer Feedback 278

Product Talk

OCTOBER 20, 2021

Like many aspects of continuous discovery, there’s no single right way to build your tech stack. Meet the Continuous Discovery Champion, UX Researcher Rebecca Klee. The benefit of using tools like Pendo and Intercom is that they make it quick and easy to set up intercepts without any technical involvement. Tweet This.

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Product Management University

APRIL 25, 2023

Here we are in the early part of 2023 and so many of my talented friends, former colleagues and customers have fallen victim to the mass layoffs in high tech. For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.”

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Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] Using a product goal addresses this issue: You only add an item to the backlog if it helps you meet the goal.

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Alchemer Mobile

NOVEMBER 10, 2022

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Supporting tech. This is a valid question. Rightpoint.

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Roman Pichler

NOVEMBER 3, 2020

In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment. For example, the market segment you have chosen might be too big and heterogenous , the value proposition might not be compelling enough , or the business goals might not be feasible.

Product Strategy 426

Product Strategy Strategy Product Research Technical Review 426

Melissa Perri

JULY 23, 2024

I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Other Times, it's due to a lack of skill set in product leaders. Lots of data goes into pinpointing.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Lenny Rachitsky

NOVEMBER 12, 2024

In the past few years, we’ve seen the “ great flattening ” of tech: rising expectations of fewer ICs to own larger swaths of the product and manage multiple teams while staying hands-on. 🤠 Work unfairly: Instead of adding action items from meetings to a to-do list, do the action items live in the meeting.

Product Research 114

Product Research Reporting Tools Data Visualization Product Management 114

The Product Guy

SEPTEMBER 27, 2016

Meet the mentors…. He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Lenny Rachitsky

NOVEMBER 19, 2024

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Of course, I’m still available to review work—and I do. my team has found it invaluable.

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The Product Guy

NOVEMBER 21, 2018

Market knowledge. Get input on market direction, market forces and market trends. Understand the market through the scope of your customers. Align your go to market strategy with your customers expectation and get insights on pricing and marketing. Consider your various market segment sizes.

User Testing 348

User Testing Customer Experience Customer Feedback Product Research 348

The Product Guy

JULY 4, 2019

We provided consulting, insurance brokerage, information technology and business process outsourcing services. When the stock market would close at a high there would be a 50% increase in calls to request fund transfers. This was due to incorrect contribution amounts, the system not finding an account, or invalid employer data.

Research Software 384

Research Software Product Management Product Manager Systems Review 384

Intercom, Inc.

OCTOBER 8, 2020

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. Yet that hasn’t stopped them making big inroads into the enterprise market. Listen to the full episode above or check out Kristen’s key takeaways below.

Software Review 206

Software Review Enterprise Technical Review User Testing 206

Roman Pichler

JANUARY 7, 2020

Sample goals include acquiring new users, increasing conversion, reducing cost, and removing technical debt to future proof the product. What’s more, the roadmap goals help you focus the product backlog by limiting its content to items that are necessary to meet the next release goal. Employ the Right Estimation Approaches.

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Technical Review Customer Experience Systems Review Feedback Software 264

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

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The Product Guy

OCTOBER 25, 2016

Meet the mentors…. He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

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The Product Coalition

MAY 7, 2023

Thanks to the ongoing development of Automatic Speech Recognition technology, we are rapidly approaching the potential future scenario. As is often the case with technology, our question is “what’s next?” ASR (Automatic Speech Recognition) is the technology that facilitates this change. The answer is the human voice.

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Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

Product Management 130

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Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

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Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. 6:11] What technical skills have you found helpful for your CPO role? You have to understand finance, technology, and customers.

Technical Review 251

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Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. A world-class creative hub.

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The Product Guy

AUGUST 30, 2017

We would regularly meet to discuss the features required, what the customers expected. As we were getting closer to the end of the year, my senior vice president called me in, to review our progress against our goals. I’m not a technical Product Manager. I had a strong roadmap, clear goals and a vision for the product.

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