Marketing Positioning Product Management Support Training 
Mironov Consulting
SEPTEMBER 22, 2020
Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The ‘P’ nominally stands for ‘product,’ but it’s almost always not a product.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Support’s training must therefore delve into far more detail.
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ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Support’s training must therefore delve into far more detail.
Userpilot
OCTOBER 26, 2023
TCO includes not only the initial purchase or development costs but also ongoing expenses like licensing, support , training, maintenance, and upgrades. While it’s important to be positive, it would be really naive to think that you’re going to realize 100% of the possible benefits, not immediately anyway.
Johanna Rothman
SEPTEMBER 28, 2018
Again, I am not saying this is the only way a product organization would look, but this is a possibility. The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc.
Mind the Product
NOVEMBER 30, 2017
Why Product Needs to Care. Why am I writing about this for the Mind the Product blog? The GDPR introduces the statutory position of Data Protection Officer (DPO), with the task of ensuring that a business complies with GDPR. A product person should already have a good knowledge of data protection. The right of access.
ProductPlan
AUGUST 1, 2019
For the sales and marketing team, that download was the win. Customers aren’t the same as users, and creating users versus samplers tends to fall on the shoulders of the product team; although other departments have much to contribute when it comes to fostering loyalty among the customer base. Shifting the focus to loyalty.
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