article thumbnail

Product Launches- The Good, The Bad, and The Ugly

bpma ProductHub

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the…

article thumbnail

Product Launch Manager

ProductPlan

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Product Launch Momentum

ProductPlan

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

article thumbnail

410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Summary of some concepts discussed for product managers. [3:12] Your strategy has to be within the context of what your product is.

article thumbnail

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Successful product innovation is challenging because it doesn’t just happen by accident. As much as 70-90% of consumer products fail to meet their revenue expectations. They develop the product strategy and engage in product work through all stages of work—idea to launch and ultimately to product retirement.

article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense

Product Management University

Customers agree to regular strategic account planning meetings where they share their top priorities, why they’re critical and the hurdles standing in their way. Customer success managers identify opportunities for further adoption of existing products and opportunities for add-on modules/products.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?