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How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. He has developed a systematic approach to problem-solving that forms the basis of his book, Decision Sprint: The New Way to Innovate into the Unknown.
The criticisms raised in the article—many of which stem from anecdotal frustrations and surface-level observations—overshadow the reality of a role that has become indispensable in delivering value to customers and businesses alike. The reality of product management is far from the commanding caricature the title suggests.
When done well, storyboarding helps PMs communicate clearly, align teams faster, and influence decisionswithout needing formal authority. Not because the ideas are bad, but because the delivery misses the mark. PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Discovery is a team sport. I did classic web development before there were frameworks back in the ’90s. It is an absolute requirement.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Enables teams to track progress toward key performance indicators (KPIs).
Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. In this serialized story, youll meet Heather Leaf , VP of Product at WellNest Health, and her lead PM, Tommy Trunk.
The project, intended to improve customer satisfaction and reduce operational costs, was plagued by missed deadlines and escalating budgets. An in-depth review revealed that misaligned goals between IT and customer service teams, coupled with outdated processes, were the primary issues. Or consider a fitness goal.
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. But that view only reflects web users.
AI-driven usertesting, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World UserTesting Centercode is the leading platform to manage impactful in-the-wild usertests. Start for free , scale as your program grows.
But then, one day, I found myself reading Ask Your Developer by Jeff Lawson and I realized I was the one making the mistake. Dont Ask Humans to Do Tasks That Should Be Automated If you arent familiar with Ask Your Developer, its a great read. API teams need to think about onboarding just like everyone else. This got me curious.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.
How to plan a dashboard people will use: 10 Key Steps Dashboard user interface elements in light and dark modes Our team has built dashboards for a wide range of businesses, and we’ve picked up a few key insights along the way. Admin analytical dashboard for the fitness app Step 1. Don’t try to make a dashboard “for everyone.”
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?
The team spent months building it, yet users dont see its value. It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. It is an actual team effort involving all stakeholders to foster diverse expertise and unique perspectives.
Strategic Product Management: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for product managers in established tech companies.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Last week, I shared that we often get asked, Do API teams need to do discovery ? Today, Ill be covering the most common usability issues that arise when developers start working with a new API. Customer-facing APIs are products. You want customers to get value from your product as quickly as possible.
Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. After all, when the product is built for professionals, a more complex interface that offers greater flexibility is often welcomed by its users. You read this correctly: performance was better with the bad font.
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Try to understand what the in-app user journey is like.
Want to advance your career in product management or find top talent for your team? Stripe They’re looking for a senior Product Manager to lead a pillar within our LPM Cost Optimization team. Who would be the best fit for this job? Who would be a badfit for this job?
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
AI-driven usertesting, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World UserTesting Centercode is the leading platform to manage impactful in-the-wild usertests. Start for free , scale as your program grows.
There may be times when you question yourself, or someone on your team wonders, Why are we doing it this way? In any case, hang around because well go over why UX design strategy is crucial, how to create one, and what the problems arefor you, your team, and, most importantly, your customers. Heres the thingyoudo.
What’s your biggest challenge with customer churn right now? Understanding the root causes of customer churn is the first step to reducing it. Identifying why users are leaving Proactively engaging at-risk users Measuring churn accurately How do you currently track customer health and predict potential churn?
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Collect more accurate feedback in the users native language: Users are far more expressive in their native language.
They track everything from user behavior to system performance. How do you know that you are picking the right one that fits your needs? So, instead of building a custom dashboard from scratch, your developers can use these libraries and integrate dashboarding capabilities into their applications quickly and efficiently.
They require a symphony of teams — Product, Design, Engineering, Marketing, Sales, and Support — working together from idea to launch. This blog unpacks how product leaders can drive better collaboration by creating shared clarity, building transparent workflows, and being the empathetic glue between teams. The challenge?
This proactive approach can spark valuable conversations and align your team's efforts. Which is truly too bad as research shows organizations encouraging authentic self-expression see 28% lower turnover rates and 16% higher engagement. It needs ongoing refinement as markets, technologies, and customer needs evolve.
Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.
Conversely, if the user experience heavily relies on a graphic user interface, the larger the gap for the product designer toaddress. Often, the differences between these approaches are difficult to prove until they are implemented, delivered to customers, and their real-world usage is observed. Try explaining that at theoffice!
“If you have 10 teams decorating the hood of a car with rhinestones, the hood gets so heavy you can’t lift it to fix the engine anymore. Thats what product development feels like in most organizations.” This ensures that the product not only addresses real user problems but also aligns with business goals.
8 AI trends that will define product development By Greg Sterndale Posted in Digital Transformation , Product Published on: February 12, 2025 Last update: February 10, 2025 From modular architecture to agentic AI How product development will evolve in 2025 & beyond In product development, change is the only constant.
As a product leader, you already understand that successful products solve important problems for people, create emotional connection with their users, and meet real market needs. Start demonstrating how you’ll solve their specific problems for the company/team. And how can I best show up for [name other team member(s)]?
But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).
Value escapes the team because of how they treat the request. Here’s an example – think about enabling on-the-go order-status checking for your customer. You could build a mobile app which provides order status information to the customer. Even if the thing being requested could result in value creation, it may not.
Listen to the audio version of this article: [link] Product Teams: Benefits and Challenges A product team is a group of people who collaborate effectively, have ownership of a product , and are responsible for achieving product success. 2] Unfortunately, its not uncommon for product teams to struggle.
Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.
As I waited to speak with the exec team, my mind buzzed with voices: You got this. In product, we constantly navigate user needs, tech constraints, and business goals. You're an internal team, each part with its own perspective and purpose. Don't show any signs of weakness!" I remember my first big product presentation.
Reveal Embedded Analytics Today’s business users expect more than static dashboards or delayed reports. That is the promise of self-service BI: giving users direct access to the answers they need without relying on data teams or filing support tickets. Because your users expect answers without friction. And that matters.
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. I got a few blank looks and one person said, “Yeah, the milkshake story.”
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