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The Guide to A/B Testing in Product Management

Userpilot

Running A/B tests and making data-driven decisions is essential if you are passionate about enhancing your customer experience, boosting retention, and increasing revenue. Anyone even remotely involved in product management will tell you that! But how do you run successful tests? A/B testing can be used in: In-app messaging.

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Your Guide to In-App Communication: Types, Tips, and Examples

Userpilot

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

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15 Product Personalization Examples PMs Should Learn From

Userpilot

Everything from sign-up to the onboarding flow to in-app messaging to surveys that gather behavioral data, and beyond. There is a multitude of effective examples from across the SaaS world where personalization has helped customers meet their goals. What is product personalization? In-app messaging. How does it help?

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The Product Communication Guide for SaaS Companies

Userpilot

What’s product communication? Is it different from product messaging? Why is it important for your product? How can dedicated in-product communication tools help you achieve your product goals? Use segmentation to target specific user personas with relevant messages. Ready to dive in?

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The Continuous Product Optimization Guide For Product Managers

Userpilot

Apart from product goals , ensure that your optimizations also drive business goals. To reliably establish cause-effect relationships, test one variable at a time. Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them. Want to see how? Book the demo!

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How to Use Idea Screening for New Feature and Product Development

Userpilot

After screening ideas, perform concept testing to evaluate how users perceive it and identify areas for improvement. Carry on testing and iterating on more advanced prototypes to gradually build a fully functional version. This will reflect your product goals and organizational culture. Is there any competition?

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Optimizing User Journeys: Exploring How Users Navigate Before Getting Activated

Userpilot

In the article, we show product managers how to understand how users navigate before getting activated in a SaaS product, how to product analytics to choose the best path to activation, and share 8 tried-and-tested activation strategies. All that is to help you optimize your user journey and boost product adoption.