3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics


Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

Tracking your A/B tests

Mind the Product

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. As mentioned in the first post, if you plan to run a lot of A/B tests then you should think about using a document to store test information, which I call the tracker.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

How to Package and Price Embedded Analytics

be able to capture in a proposed price, and it’s a good test. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Test-Driven Product Management at an Early-Stage Startup


Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing.

Interview: How Friends of the Earth is UX testing for GDPR


Big, judging by the initial testing that we’ve done so far. However in our testing, we’re finding out that people are willing to hand over their details for specific campaigns. Was there any kind of messaging around, “This is a government-mandated thing.

Passing the GDPR test; or how we learned to stop worrying and love the EU

Inside Intercom

The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR surge on a scale that I doubt our engineering team as a whole would have agreed to, and we passed. Our customers’ message queue times decreased quickly as the upscaling caught up with the backlog.

Personalization with Anonymous Data (Not an Oxymoron)


By knowing exactly how users are leveraging the product at each stage of their product journey, marketing can create deeply targeted in-app messages that resonate at each step. In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging

Respect the inbox: How to better your customer communications

Inside Intercom

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. the number of messages a customer feels they’re receiving). Message relevance. Message behavior. Message timing. Message frequency.

How do you Implement Effective Product Experimentation?

Mind the Product

Experimenting lets us measure the impact of the products we’re building quantitatively, by testing them before and after release. We’re now seeing a shift from the idea of A/B testing as a narrow technique focused on conversion rates and landing pages towards experimentation as a broader mindset of how an entire business runs. Create a hypothesis and test it. Another approach to consider standardizing is the painted door test.

UserZoom Enhances Their Pre-Study Checklist With Storage Check


When it comes to getting valuable, i.e. actionable and quality, insights from your UX research and usability testing, everyone knows that who you recruit matters. Mobile Usability Testing Usability Testing Tools User Experience Research

Need for speed: how to address leads faster with live chat

Inside Intercom

Here are three simple, tested, but often overlooked live chat time-savers we’ve uncovered: 1. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor. A recent HBR study analyzed 1.25

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Square’s Rohini Pandhi on spotting and solving customer problems

Inside Intercom

If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product. Can you give me an example of how you test at Square?

Optimizely’s Claire Vo on the power of product experimentation

Inside Intercom

You’re building marketing, you’re building messaging, but you’re also building experiences. P is for potential: the potential of the test to increase whatever your metric is; how likely you think it is to win? The painted door test.

The Journey to Losing Relevancy

The Product Coalition

The moment of uninstalling Skype triggered a nostalgia about the days when many would appreciate instant messaging and VoIP calls as a marvelous invention. Optimizing too hard on certain features Putting too much focus on a few important features creates myopia and misses on opportunities for testing and failures. startup messaging product-management

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

From uniform to behaviour to the school vision, everyone working at a school needs to be able to give a consistent message to the students. Mixed messages are what cause difficulties in learning environments and the best seek to root them out. In order to get to this stage, they took the approach of any good product manager – they tested repeatedly to learn what worked best and iterated.

Doing Things that “Do Scale”

bpma ProductHub

Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

Effortless remote user research

The Product Coalition

PingPong is a user research platform to easily find and schedule people from all over the world for user interviews and testing. PingPong just makes it convenient to talk to people from these regions and conduct user interviews and user tests.

Your Teams Don’t Talk with Customers Enough?—?Here is an Easy Fix

Product Management Lessons from the Trenches

It gets sent every day to the users that are in the segment (no user receives the message twice). The message contains our Calendly link to schedule a 15 min call and includes a bit of motivation in the form of a $5 Amazon gift card.

Product Operations Dashboard

Product Management Lessons from the Trenches

Normally you may have different tools for messaging, attribution, a/b testing, etc that generate critical data points and you have to make sure all this data is either in the same repository and/or connected.

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3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

Build customer relationships at scale with personalized videos

Inside Intercom

Pairing automated in-app messages with personalized videos has enabled us to strike that delicate balance between being efficient and being human. Nearly 50% of our customers opened our first video message! Put your message together.

Key Best Practices for Using Customer Feedback

Folding Burritos

With older customers, we’re typically interested in satisfaction, power-user and early-testing feedback and pain points that the product doesn’t solve. Testing — methods that help us test and validate if a concrete idea, feature or value proposition matches our expectations or not.

Which Lead Tactics Work Best

Clever PM

Nobody wants to pay money to test something that is not proven. While you may get affiliates to test your offers, if they lose money, they will not work with you again. Today most people use text messaging to communicate with their friends and family.

Hi Fly: A Lean Airline Story

Melissa Perri

But on one trip back from London, I got a surprising test message. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. This is an airline MVP — the minimum amount of effort to test the value of a new offering.

What we shipped: 7 new data and customization-driven features

Inside Intercom

For sales and marketing teams, it’s important to understand how your tools are impacting your funnel, which messages are driving action and how well each team and teammate is performing. Measure the impact of your messages with control groups.

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers


With analytics tools that feature in-app messaging , you can survey users within the application to gain clarity on the validity of the developed features, the usefulness of those features as implemented, as well as any missing elements that were not delivered as expected.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

Key Best Practices for Using Customer Feedback

Folding Burritos

With older customers, we’re typically interested in satisfaction, power-user and early-testing feedback and pain points that the product doesn’t solve. Testing  — methods that help us test and validate if a concrete idea, feature or value proposition matches our expectations or not.

Choosing the Right Beta Sites

Under10 Playbook

The key word in the phrase “beta testing” is not “beta,” it’s “testing.” Beta testing is defined as testing of a release candidate by customers on customer systems.

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Value Proposition and Messaging go hand-in-glove and are how you communicate your reason to buy to customers. The Core Messaging Deck.

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3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They interview customers , run usability tests, and conduct A/B tests. Hypothesis Testing. And you can use the other half to test a couple prototypes. Because Frank’s team already had designs, they just started by prototype testing their concept designs.

Understanding direct and indirect competition

Inside Intercom

Hundreds of companies had signed up for his A/B testing product, but very few had taken the plunge beyond a trivial test. He used Intercom to message these users and identify what was going wrong. As much they loved the idea of A/B testing their app, they also loved clean, legible and maintainable code. They didn’t like adding JavaScript into their application to create meaningful tests, so they didn’t use the product. ” These messages were effective.

Moving from Solutions to Problems

Folding Burritos

The issue to test there would be safety and practicality; would people be willing to use the app while driving, just to see if there are spaces? Both of us need to accept them, as this will be the litmus test for the idea.

Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

Since they still had an existing version of the product, we decided to run user tests (with mini interviews ) to find out where the customer onboarding process went wrong. I led half of the ten user tests with Bence as an observer. 2) Test usability.

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How to Deal with “Sinatra” Stakeholders

Folding Burritos

As you move forward, spreading out the right information to the right people at the right time is critical to send a clear message that you care for them and are doing what you can to deliver on what was planned. Why do you want to spend time on unit tests for such a simple feature?

The T-Shaped Product Manager

Roman Pichler

Taking my product management test helps you with this. Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Test competing offerings. Balancing Specific and Generic Skills.

The Simple Guide to Product Management

bpma ProductHub

The test is supplying just the right information to make progress and achieve results. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5.

AI UX: 7 Principles of Designing Good AI Products

UX Studio

Some chatbots use messages to clarify their level of advancement. For such unpredictable cases, we have to spend more time testing the products and finding weird, funny, or even disturbing or unpleasant edge cases. Extensive testing in the field can help minimize these errors. After collecting an initial data set, the engineers can train the algorithm and we can start doing user tests with early prototypes. Test the AI UX with methods like the Wizard of Oz testing.

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How to prepare for a Product Manager interview with a product deep dive

Product Club

segment of the interview and 2) it will stress test core areas of the business and force you to think about how your role as a PM could or couldn’t influence the product in a good way. A good test is to try your elevator pitch on your grandmother.