3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

Tracking your A/B tests

Mind the Product

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. As mentioned in the first post, if you plan to run a lot of A/B tests then you should think about using a document to store test information, which I call the tracker.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics


Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

Build vs. Buy: Implementing the Right Experimentation Solution

approaches to product development—A/B testing every new feature in a. test throughput. 4 JavaScript and run A/B tests without the help of a developer. product managers on the other hand have traditionally built A/B testing tools. test manually. run a test so they.

Interview: How Friends of the Earth is UX testing for GDPR


Big, judging by the initial testing that we’ve done so far. However in our testing, we’re finding out that people are willing to hand over their details for specific campaigns. Was there any kind of messaging around, “This is a government-mandated thing.

Passing the GDPR test; or how we learned to stop worrying and love the EU

Inside Intercom

The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR surge on a scale that I doubt our engineering team as a whole would have agreed to, and we passed. Our customers’ message queue times decreased quickly as the upscaling caught up with the backlog.

Personalization with Anonymous Data (Not an Oxymoron)


By knowing exactly how users are leveraging the product at each stage of their product journey, marketing can create deeply targeted in-app messages that resonate at each step. In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging

UserZoom Enhances Their Pre-Study Checklist With Storage Check


When it comes to getting valuable, i.e. actionable and quality, insights from your UX research and usability testing, everyone knows that who you recruit matters. Mobile Usability Testing Usability Testing Tools User Experience Research

How to Package and Price Embedded Analytics

be able to capture in a proposed price, and it’s a good test. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings.

Respect the inbox: How to better your customer communications

Inside Intercom

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. the number of messages a customer feels they’re receiving). Message relevance. Message behavior. Message timing. Message frequency.

Need for speed: how to address leads faster with live chat

Inside Intercom

Here are three simple, tested, but often overlooked live chat time-savers we’ve uncovered: 1. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor. A recent HBR study analyzed 1.25

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Square’s Rohini Pandhi on spotting and solving customer problems

Inside Intercom

If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product. Can you give me an example of how you test at Square?

The Journey to Losing Relevancy

The Product Coalition

The moment of uninstalling Skype triggered a nostalgia about the days when many would appreciate instant messaging and VoIP calls as a marvelous invention. Optimizing too hard on certain features Putting too much focus on a few important features creates myopia and misses on opportunities for testing and failures. startup messaging product-management

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

From uniform to behaviour to the school vision, everyone working at a school needs to be able to give a consistent message to the students. Mixed messages are what cause difficulties in learning environments and the best seek to root them out. In order to get to this stage, they took the approach of any good product manager – they tested repeatedly to learn what worked best and iterated.

Effortless remote user research

The Product Coalition

PingPong is a user research platform to easily find and schedule people from all over the world for user interviews and testing. PingPong just makes it convenient to talk to people from these regions and conduct user interviews and user tests.

Doing Things that “Do Scale”

bpma ProductHub

Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. Value Proposition and Messaging go hand-in-glove and are how you communicate your reason to buy to customers. The Core Messaging Deck.

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Which Lead Tactics Work Best

Clever PM

Nobody wants to pay money to test something that is not proven. While you may get affiliates to test your offers, if they lose money, they will not work with you again. Today most people use text messaging to communicate with their friends and family.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They interview customers , run usability tests, and conduct A/B tests. Hypothesis Testing. And you can use the other half to test a couple prototypes. Because Frank’s team already had designs, they just started by prototype testing their concept designs.

Choosing the Right Beta Sites

Under10 Playbook

The key word in the phrase “beta testing” is not “beta,” it’s “testing.” Beta testing is defined as testing of a release candidate by customers on customer systems.

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers


With analytics tools that feature in-app messaging , you can survey users within the application to gain clarity on the validity of the developed features, the usefulness of those features as implemented, as well as any missing elements that were not delivered as expected.

Hi Fly: A Lean Airline Story

Melissa Perri

But on one trip back from London, I got a surprising test message. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. This is an airline MVP — the minimum amount of effort to test the value of a new offering.

How to prepare for a Product Manager interview with a product deep dive

Product Club

segment of the interview and 2) it will stress test core areas of the business and force you to think about how your role as a PM could or couldn’t influence the product in a good way. A good test is to try your elevator pitch on your grandmother.

The T-Shaped Product Manager

Roman Pichler

Taking my product management test helps you with this. Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Test competing offerings. Balancing Specific and Generic Skills.

The Simple Guide to Product Management

bpma ProductHub

The test is supplying just the right information to make progress and achieve results. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

How startups die from their addiction to paid marketing

Andrew Chen

The messaging becomes stale, and novelty effects are real. They’ll come in to copy not just your product, but also ad messaging and creative. [Originally tweetstormed at @andrewchen , Follow me for more!].

Understanding direct and indirect competition

Inside Intercom

Hundreds of companies had signed up for his A/B testing product, but very few had taken the plunge beyond a trivial test. He used Intercom to message these users and identify what was going wrong. As much they loved the idea of A/B testing their app, they also loved clean, legible and maintainable code. They didn’t like adding JavaScript into their application to create meaningful tests, so they didn’t use the product. ” These messages were effective.

The Evolution of Modern Product Discovery

Product Talk

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. If we build in usability testing earlier in the development cycle, we are able to answer, “Can customers use it?” It’s helping us test if our solutions deliver on our desired outcomes.

What is a Digital Product?

Roman Pichler

Product. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product?

Key Best Practices for Using Customer Feedback

Folding Burritos

With older customers, we’re typically interested in satisfaction, power-user and early-testing feedback and pain points that the product doesn’t solve. Testing — methods that help us test and validate if a concrete idea, feature or value proposition matches our expectations or not.

Product Development: Turning Months Into Weeks

Mind the Product

For our app, a user can immediately see when another user has added a message. We needed to be able to let users know when they have unread messages. When it notices a new message, it stamps it with the time and marks it as unread.

The Key to Power Positioning

Under10 Playbook

But you also need to ensure that you’re communicating your message to clients and potential customers—not to your organization’s employees and executives. Agilists, growth hackers, and traditional marketers: test your promotions with the same rigor as you test your products. I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems.

Transitioning from Scrum to Kanban

Mind the Product

Our teams were already experienced in Agile development and were working in two week sprints, with a regression test and proposed release at the end of each sprint, but the business stakeholders were still concerned about the speed of delivery.

Six ecommerce UX trends for 2018


As the message spreads I think we’ll see more sites ditching their hamburger menus in 2018. If retailers’ own experiences bear out the results of tests like this, we can expect to see more visual cues used on elements like calls-to-action.

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Product thinking: behind our new Messenger home screen

Inside Intercom

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message?

How we Saved our Funnel Drop-offs After They Happened

Mind the Product

The gifter’s journey may have various entry points and paths, but the two final steps of the funnel would typically be: Once the user chooses the product to be sent as a gift, they enter the recipient’s name and email address and write a personal message. It was worth a test.

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Four Honest Lessons from Intercom’s Biggest Product Launch Ever by Mark Ryan

Mind the Product

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. Because of their experience and product intuition, the team was able to make the right decisions even without intensive testing in advance. Still, the decision to skip beta testing required a shift of mindset.