3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Tracking your A/B tests

Mind the Product

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. As mentioned in the first post, if you plan to run a lot of A/B tests then you should think about using a document to store test information, which I call the tracker.

How to Package and Price Embedded Analytics

be able to capture in a proposed price, and it’s a good test. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings.

How to Choose the Right Beta Testing Tools and Features


How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. Yet these time sinks are the norm for many test managers.

Test-Driven Product Management at an Early-Stage Startup


Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing.

What is tree testing and why is it important for your site’s UX?


Hence we’re bringing you this series of weekly UX beginner’s guides, aimed to help all the newbies of the UX testing world. This week: tree-testing! Here we’ll be answering the following questions: what is tree testing? How do I run my own tree testing?

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

If you are reading this, it probably won’t surprise you that 47% of product managers have run Beta Tests as part of their job. One in two product managers manage customer tests, and another 21% are involved in their planning. Use Your PRDs and MRDs When Drafting Test Goals.

Interview: How Friends of the Earth is UX testing for GDPR


Big, judging by the initial testing that we’ve done so far. However in our testing, we’re finding out that people are willing to hand over their details for specific campaigns. Was there any kind of messaging around, “This is a government-mandated thing.

Passing the GDPR test; or how we learned to stop worrying and love the EU

Inside Intercom

The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR surge on a scale that I doubt our engineering team as a whole would have agreed to, and we passed. Our customers’ message queue times decreased quickly as the upscaling caught up with the backlog.

Microsoft AppInsights or Revulytics Usage Intelligence?


Delivering in-app messages to reach users and educate them with timely, relevant information. In-application Messaging. For example, you may want to: Send targeted messages about the value of key features that a user hasn’t tried, and explain how to use them.

Respect the inbox: How to better your customer communications

Inside Intercom

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. the number of messages a customer feels they’re receiving). Message relevance. Message behavior. Message timing. Message frequency.

Personalization with Anonymous Data (Not an Oxymoron)


By knowing exactly how users are leveraging the product at each stage of their product journey, marketing can create deeply targeted in-app messages that resonate at each step. In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging

UserZoom Enhances Their Pre-Study Checklist With Storage Check


When it comes to getting valuable, i.e. actionable and quality, insights from your UX research and usability testing, everyone knows that who you recruit matters. Mobile Usability Testing Usability Testing Tools User Experience Research

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Examples of live chat messages to send.

How to leverage in-app marketing for growth in 2019

Inside Intercom

All your messaging is marketing, both before and after the sale. This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. In-app messages. In-app messages can be used to.

How do you Implement Effective Product Experimentation?

Mind the Product

Experimenting lets us measure the impact of the products we’re building quantitatively, by testing them before and after release. We’re now seeing a shift from the idea of A/B testing as a narrow technique focused on conversion rates and landing pages towards experimentation as a broader mindset of how an entire business runs. Create a hypothesis and test it. Another approach to consider standardizing is the painted door test.

The 7 Categories of Product Management Tools

The Product Coalition

The categories are: Product Roadmaps Project Management Product Analytics User Research Experience and Feature Design User Communication A/B testing and rollout Let’s dig into each of these categories. You need volume to take advantage of A/B testing.

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Need for speed: how to address leads faster with live chat

Inside Intercom

Here are three simple, tested, but often overlooked live chat time-savers we’ve uncovered: 1. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor. A recent HBR study analyzed 1.25

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Optimal Product Process™ 3.0 Phase Four: Qualify

280 Group

Had they done testing with real users (in addition to their internal quality testing) they could have avoided serious embarrassment. Test marketing messages and positioning with the beta program participants.

How to use Mixpanel to drive your website KPIs


At Mixpanel, we use VWO as our testing and user research tool for everything from launching new content to optimizing our messaging and user experience on the website.

Square’s Rohini Pandhi on spotting and solving customer problems

Inside Intercom

If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product. Can you give me an example of how you test at Square?

Optimizely’s Claire Vo on the power of product experimentation

Inside Intercom

You’re building marketing, you’re building messaging, but you’re also building experiences. P is for potential: the potential of the test to increase whatever your metric is; how likely you think it is to win? The painted door test.

The Journey to Losing Relevancy

The Product Coalition

The moment of uninstalling Skype triggered a nostalgia about the days when many would appreciate instant messaging and VoIP calls as a marvelous invention. Optimizing too hard on certain features Putting too much focus on a few important features creates myopia and misses on opportunities for testing and failures. startup messaging product-management

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

From uniform to behaviour to the school vision, everyone working at a school needs to be able to give a consistent message to the students. Mixed messages are what cause difficulties in learning environments and the best seek to root them out. In order to get to this stage, they took the approach of any good product manager – they tested repeatedly to learn what worked best and iterated.

Doing Things that “Do Scale”

bpma ProductHub

Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

Effortless remote user research

The Product Coalition

PingPong is a user research platform to easily find and schedule people from all over the world for user interviews and testing. PingPong just makes it convenient to talk to people from these regions and conduct user interviews and user tests.

Your Teams Don’t Talk with Customers Enough?—?Here is an Easy Fix

Product Management Lessons from the Trenches

It gets sent every day to the users that are in the segment (no user receives the message twice). The message contains our Calendly link to schedule a 15 min call and includes a bit of motivation in the form of a $5 Amazon gift card.

Verizon Makes a Super Apology but Consumers Block That Call


We ran some tests on the Alpha platform to see whether the ads will succeed or will backfire and seem like more corporate PR spin. Before making any large marketing or product investment decision, it’s important to test your core assumptions.

Tips for Rewriting a Digital Product

Roman Pichler

Alternatively, you may want to unbundle one or more features into a new product, as Facebook did with Messenger in 2014 when the company released the messaging feature as a stand-alone app. See the Rewriting Effort as an Opportunity to Innovate.

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Build customer relationships at scale with personalized videos

Inside Intercom

Pairing automated in-app messages with personalized videos has enabled us to strike that delicate balance between being efficient and being human. Nearly 50% of our customers opened our first video message! Put your message together.

Which Lead Tactics Work Best

Clever PM

Nobody wants to pay money to test something that is not proven. While you may get affiliates to test your offers, if they lose money, they will not work with you again. Today most people use text messaging to communicate with their friends and family.

Choosing the Right Beta Sites

Under10 Playbook

The key word in the phrase “beta testing” is not “beta,” it’s “testing.” Beta testing is defined as testing of a release candidate by customers on customer systems.

Product Operations Dashboard

Product Management Lessons from the Trenches

Normally you may have different tools for messaging, attribution, a/b testing, etc that generate critical data points and you have to make sure all this data is either in the same repository and/or connected.

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3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

How to use email marketing to connect with your users

Inside Intercom

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Ultimately, the best way to find the right timing is with testing.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

Hi Fly: A Lean Airline Story

Melissa Perri

But on one trip back from London, I got a surprising test message. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. This is an airline MVP — the minimum amount of effort to test the value of a new offering.