3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

Tracking your A/B tests

Mind the Product

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. As mentioned in the first post, if you plan to run a lot of A/B tests then you should think about using a document to store test information, which I call the tracker.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Test-Driven Product Management at an Early-Stage Startup


Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

Understanding direct and indirect competition

Inside Intercom

Hundreds of companies had signed up for his A/B testing product, but very few had taken the plunge beyond a trivial test. He used Intercom to message these users and identify what was going wrong. As much they loved the idea of A/B testing their app, they also loved clean, legible and maintainable code. They didn’t like adding JavaScript into their application to create meaningful tests, so they didn’t use the product. ” These messages were effective.

Which Lead Tactics Work Best

Clever PM

Nobody wants to pay money to test something that is not proven. While you may get affiliates to test your offers, if they lose money, they will not work with you again. Today most people use text messaging to communicate with their friends and family.

Product Development: Turning Months Into Weeks

Mind the Product

For our app, a user can immediately see when another user has added a message. We needed to be able to let users know when they have unread messages. When it notices a new message, it stamps it with the time and marks it as unread.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They interview customers , run usability tests, and conduct A/B tests. Hypothesis Testing. And you can use the other half to test a couple prototypes. Because Frank’s team already had designs, they just started by prototype testing their concept designs.

Choosing the Right Beta Sites

Under10 Playbook

The key word in the phrase “beta testing” is not “beta,” it’s “testing.” Beta testing is defined as testing of a release candidate by customers on customer systems.

Hi Fly: A Lean Airline Story

Melissa Perri

But on one trip back from London, I got a surprising test message. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. This is an airline MVP — the minimum amount of effort to test the value of a new offering.

Transitioning from Scrum to Kanban

Mind the Product

Our teams were already experienced in Agile development and were working in two week sprints, with a regression test and proposed release at the end of each sprint, but the business stakeholders were still concerned about the speed of delivery.

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Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

From there, in three taps and less than one minute, I had recorded a test podcast, selected my background music and published it to my own radio station. Contextual in-app messages are extremely effective in encouraging onboarding actions. For example, a strong welcome in-app message can play a significant role on your customer’s onboarding UX. It’s one of the 5 key onboarding messages you should send. But messaging alone isn’t an onboarding strategy.

How we Saved our Funnel Drop-offs After They Happened

Mind the Product

The gifter’s journey may have various entry points and paths, but the two final steps of the funnel would typically be: Once the user chooses the product to be sent as a gift, they enter the recipient’s name and email address and write a personal message. It was worth a test.

When was the Last Time you Talked to Your Customers?

Mind the Product

I think we are all very familiar with the temptation to dive into Mixpanel for hours, or the excitement when you see your A/B test results. Luckily Revue was already a heavy user of Intercom , a customer messaging platform, which for me is pretty much like finding a goldmine!

The T-Shaped Product Manager

Roman Pichler

Taking my product management test helps you with this. Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Test competing offerings. Balancing Specific and Generic Skills.

How aligning product and marketing teams improves customer experience

Mind the Product

As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel.

How to run a successful beta in 7 steps

Inside Intercom

Jump on customer calls and send targeted messages based on usage of the beta to gather feedback. Set a timeline to make a final call on whether and when you will ship the feature you’re testing – this is a crucial forcing function to avoid becoming paralyzed by the mountain of feedback. An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. Here’s what you should include in your message: 1.

User Research Tools and Methodologies – Morag McLaren (ProductTank London)

Mind the Product

This will allow you to come up with a messaging framework that lets you pitch based on whether they act based on their heart, their head or their wallet. Pick one thing to test that you know you can change and measure your outcomes on.

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The Evolution of Modern Product Discovery

Product Talk

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. If we build in usability testing earlier in the development cycle, we are able to answer, “Can customers use it?” It’s helping us test if our solutions deliver on our desired outcomes.

Startups are cheaper to build, but more expensive to grow – here’s why

Andrew Chen

Companies can test and master paid spend much earlier and run meaningful experiments with budget as low as $50. The way ad platforms are now structured with these features allows you to run small tests with sub-scale campaigns. Startups should be getting cheaper to build.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

From there, in three taps and less than one minute, I had recorded a test podcast, selected my background music and published it to my own radio station. Contextual in-app messages are extremely effective in encouraging onboarding actions. For example, a strong welcome in-app message can play a significant role on your customer’s onboarding UX. It’s one of the 5 key onboarding messages you should send. But messaging alone isn’t an onboarding strategy.

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

They conducted countless taste tests and tinkered with their Diet Pepsi product development definition all in a quest to give their customers what they wanted. Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Highlight of the article includes: “Responsive web design is about offering a seamless experience on any device, and since different web browsers render web pages in different ways, websites must be tested to ensure that they’re compatible with a variety of mobile and desktop web browsers.

Manage Conflict by Building Your Product EQ

Mind the Product

All of these skills are just as crucial to product success as roadmap building, A/B testing and OKRs, however they’re often not given the emphasis that they deserve. Just like learning how to build a roadmap or do A/B testing, we can learn how to manage and de-escalate conflict.

Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Some platforms offer services that sometimes require an external supplier, such as in-app messages, push notifications, and surveys. A/B Testing. This a common test for checking the impact of a certain feature in comparison to a different feature.

Navigating the complexity of change aversion

Inside Intercom

Because so much of the inbox interface was changing, from the main navigation to having circular avatars to the behavior of our message composer, we ran nine parallel betas to ship, test and tweak every single change both together and in isolation. Going back to the key workflow problem we were trying to solve, the most important change for us to test was moving the top navigation to the left. Change aversion is a concept well known to designers and product managers.

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Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

The Simple Guide to Product Management

bpma ProductHub

The test is supplying just the right information to make progress and achieve results. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5.

My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

Spam engines, for example, index characteristics of spam messages (including text, subject line, sender information, etc.) and look at how many users marked a similar message as spam in order to to identify a potentially spam email.

The Key to Power Positioning

Under10 Playbook

But you also need to ensure that you’re communicating your message to clients and potential customers—not to your organization’s employees and executives. Agilists, growth hackers, and traditional marketers: test your promotions with the same rigor as you test your products. I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems.

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand. ” They interact with a brand that humanizes and personifies that code through value-based messaging that resonates. So, the million-dollar question is, “How do I succeed in achieving customer/message fit and uniting my product with my brand?” Messaging lives everywhere: tooltips in your products, verbal call scripts, billing reminders, etc.

SaaS marketing 101: marketing for growth and survival

Inside Intercom

The only way to make sure your customers see your message is to understand their behaviors and mindset. The only way to make sure your customers see your message is to understand their behaviors and mindset. The more specific you are about your target customer, the easier it is to understand how to reach them and what message should be used to do so. There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear.

The biggest challenge for product managers?

Mind the Product

Whenever you find yourself debating feature prioritization with colleagues, be the person who says, “Let’s test this.” I’ve actually had the most consistent results cold-messaging people on LinkedIn who looked like my target users and paying them to let me pick their brains for an hour or two.

What is a Digital Product?

Roman Pichler

Product. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product?

Best Practices for Localisation

Mind the Product

From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. If in doubt, test the source content via Google Translate as you’re creating it.

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From conversion to retention: industry experts on improving your onboarding

Inside Intercom

Then you have to test that hypothesis. In terms of new products, some of the messaging products like Telegram have very smooth onboarding. Joanna Wiebe on testing your onboarding messaging. If it’s Wistia sending an email, versus Chris at Wistia, that’s an interesting test. Test that versus just Wistia sending that email. Or test a Success Manager against the company. We tested eight onboarding emails.

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How to Survive the Product Zombie Apocalypse

Mind the Product

At that point, it’s crucial to remember that killing a feature or product should be treated exactly like a release – you’ll need a clear schedule, a tested transition plan, and well-planned messaging. Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Inside Intercom

So the first thing I did was hire somebody who knew a lot more about performance marketing than I did, and I was honest about the fact that I’m really good at asking questions to learn and test assumptions, but that doesn’t mean I can talk about the intricate details of setting up a really great search or display campaign. Then, if they’ve invited a couple people, have they exchanged any messages?