Naming Positioning Product Goals Product Strategy 
Roman Pichler
OCTOBER 10, 2023
Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. The most important element is the goal: It describes the outcome you want to achieve or the benefit you want to provide.
Roman Pichler
APRIL 15, 2024
Figure 1: The GO Product Roadmap Figure 1 shows a specific goal-oriented roadmap template I developed, the GO Product Roadmap. The most important one is the goal , and it’s positioned in the middle of the template on the third row. It describes the specific benefit or outcome the product should achieve.
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Roman Pichler
NOVEMBER 1, 2022
But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. While goal-oriented roadmaps can be very beneficial, they are not always applied effectively.
Roman Pichler
SEPTEMBER 11, 2023
Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Finally, the individual must be empowered to decide if no agreement can be reached within the product team. This sounds simple enough. Let’s take a look at them.
Roman Pichler
APRIL 13, 2021
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.
Roman Pichler
AUGUST 17, 2021
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.
Roman Pichler
APRIL 13, 2021
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.
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