Remove Naming Remove Positioning Remove Product Marketing Remove Weak Development Team
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Common Product Vision Board Mistakes

Roman Pichler

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Consequently, it will be hard to achieve the desired business benefits and monetise the product. Needs are Features.

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Devolving From Good To Bad

svpg

I normally write about how to evolve your organization from a weak product org to a strong one. But in this article I want to talk about a pattern that I see in many companies that are actually doing really well, growing aggressively, yet they will sometimes, over time and unintentionally, replace their good behaviors with bad ones.

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. Really really want it.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause?

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Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. There are four main types of user personas used in the product development world.

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.