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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Closed-loop analytics data help you align your platform’s messaging and marketing campaigns with the customers you reach out to or traffic that comes into your website. The key is to share data between the teams anyway.

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The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and Tools

Userpilot

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. What is customer education?

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Team ’22 Recap — Highlights from Atlassian’s Flagship Conference

Modus Create

As an Atlassian Platinum Solution Partner and an official sponsor, our team at Modus Create attended the entire three-day event. There were multiple sessions and discussions on modern practices, ways customers use and benefit from Atlassian tools. . Atlassian intends to make Atlas the go-to tool for internal company updates. .

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How to Find a Great Software Engineer Recruiter

PMLesson's Ace the PM Interview

Connecting with the right software engineering recruiter to help you land your next job is invaluable. It's common practice for companies to use recruiters (either contractors or in-house) to help them keep up with industry trends and find qualified software developers. Many can be downright unhelpful or annoying to work with.

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The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

It’s been reported that American Airlines has spent upward of $50 million to enlarge or replace overhead compartments on most of its fleet to hold Rollaboards or copycats products from competitors. They also needed a tool to take apart and reassemble their rifles, which was one of the drills they had to perform. It was a eureka moment.

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Flow’s Daniel Scrivner on the brave new world of asynchronous productivity tools

Intercom, Inc.

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. So what’s the solution? Flow aims to be a tool you can check a few times a day; then it wants to get out of the way and let you accomplish spectacular things. What seminars could I go to?

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Agile Market Requirements

Pragmatic Marketing

Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. Yet programmers often write complex software products without a design. It talks about data structures, relational database models, choice of programming languages and tools, algorithms, etc.”.

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