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In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?
If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? But not today.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
Tracking mobile app performance metrics can feel daunting. But you find yourself puzzled, overwhelmed, and uncertain about which metrics truly matter. Ive been there too You’ll learn to identify and use the right metrics to make smarter decisions. Then, select 3-5 mobile app performance metrics tied directly to it.
Can you imagine what the ideal SaaS customer onboarding process looks like? That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong). Miro Miro’s onboarding process is simple. What can you learn from Userpilot?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Which features need attention?
Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. Consider specific features : Your goals and improvement areas will determine the features you need.
PLG email campaigns done right can bridge the gap between signup and product adoption. Unlike traditional marketing emails sent to everyone on a schedule, product growth teams create PLG emails responding to what users do inside your product. Every touchpoint pushes users toward actual product adoption. moment fast.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
Thats why one in four users drops off after just one session, often before they even get to experience the core product. This guide breaks down 7 mobile onboarding strategies that work, complete with real mobile app onboarding examples and tips on how to build a solid app onboarding process using Userpilot.
As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. In this post, I’ll walk you through how these tools compare based on actual, hands-on use, not just pricing tables and feature checklists. Starts at $300/month for 1,000 MAUs.
If youve ever tried evaluating product tour tools, you know the surface-level comparisons dont tell you much. Every tool claims to be a no-code tool and easy to use, but few support the workflows product teams care about, like multi-step onboarding , flow targeting, mobile support, or analytics that go beyond step views.
Video onboarding can be the solution you need when text-only tutorials are driving your users away. Text-heavy onboarding flows can overwhelm new users, leading to increased support tickets and slower activation. So you can build successful onboarding experiences that we know will increase user activation.
Product Growth Slowing? Tips For Managing A Mature Product By Jana Paulech At a Glance As your product enters the maturity stage, growth slows, but business returns remain strong if managed wisely. Exploring new audiences, product offerings, or business models can help reinvigorate momentum.
Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. Integration : The product works well with other tools and systems.
Cross-Functional Collaboration: The Product Leader's Hidden Superpower By Erica Wass At a Glance Cross-Functional Collaboration: The Product Leader’s Hidden Superpower Great products aren’t built in silos. In today’s fast-paced product environment, success doesn’t happen in silos.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data. One metric showing growth feels like progress.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.
An interactive user guide is a set of UI patterns designed to work together and help customers understand how to use your product. All product managers want to delight and engage their customers. But there’s more: Interactive user guides improve user onboarding and drive product adoption.
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Youll also see how Userpilots all-in-one localization, onboarding, and analytics features make the process easier. How do you go about it?
Then, hearing the idea repeated — delete, delete, delete — I started to think about products in general and roadmaps specifically. Why do we leave in old features rather than trimming the product- holding onto them like that comfortably worn, cherished old sweater? We don’t plan for simplification. How do we solve this problem?
Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this? In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions.
4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product. Answering these questions will help you determine your North Star metric and the supporting metrics to track. within those stages.
Looking for a good user onboarding tool and wondering if Product Fruits is the best option for your SaaS company? The many available Product Fruits alternatives don’t necessarily make the choice any easier. In this post, we’ll examine which Product Fruits competitor is the better digital adoption platform for your needs.
But solving this puzzle varies depending on who you ask: For product teams, it can be challenging to generate expansion revenue directly. So as a product leader or CRO, how can you optimize account expansion responsibilities across teams to maximize revenue? They have zero visibility on productmetrics to close deals effectively.
Most product analytics tools make tracking user activity on web applications look easy, and it is. What matters is whether users complete meaningful actions, like onboarding, purchases, or content consumption. What you really want is to track behaviors tied to user needs, feature adoption , and conversion goals.
If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. comparison posts, product lists, reviews, etc.) Finally, your SaaS mobile app is live!
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out. In short, you’ll reach users in the right place at the right time.
Many product people fall into a common trap when tracking user behavior by focusing too much on numbers or relying only on user feedback. But if you want to get to the heart of things, you need to understand the why behind those actions and how users interact with your product. Quantitative data shows you what users are doing.
Many product teams fall into the same trapmistaking engagement for success. To make the most sense out of your data, you need more than just metrics. feature usage numbers) tells you what is happening, qualitative data (e.g., Monitor product usage made easy with a tool like Userpilot. The problem?
If there’s one AI tool that should be impacting your product discovery work right now, it’s AI prototyping. They are great for testing assumptions , prototyping full solutions , and even building real products (in limited situations). Tools like Lovable , V0 , Bolt , Replit , Base44 , and Magic Patterns feel like magic.
Whether youre just starting or looking to refine your existing product, this comprehensive guide will provide you with actionable tips and inspiration to overcome common pitfalls. Features like interactive quizzes, gamification, and visual aids can reinforce concepts and help users retain information.
Each week, I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: A guide to AI prototyping for product managers Introducing Core 4: The best way to measure and improve your product velocity Top angel investors in the U.S.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
We just use their first name We tailor content based on product usage Our emails are not personalized Which metrics are you using to measure success? Focusing on the right metrics is crucial for understanding the true performance of your customer retention emails. There were no check-ins, no reminders, or any value nudges.
While most of SaaS onboarding happens inside the app, new customers’ first point of contact with your company is usually an onboarding email. Because of that, onboarding emails should be a vital part of your omnichannel onboarding strategy. ClickUp’s long onboarding email. What’s good about it?
A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. These are significant positive outcomes.
Reducing member support costs and engineering resource spend Healthcare organizations often receive a high volume of support inquiries regarding basic portal/app navigation, feature discovery , or account issues. But most tools still need some engineering help to build basic communication features, like tooltips, banners, or modals.
To get you started, here are some quick-win strategies your CS team can use right away: Do More with Comprehensive Health Scores Traditional customer health scores worked like a pass/fail metric. Signs of a healthy customer show up in emails, in product use, on community boards, and so much more.
Existing Customers: Your Most Valuable Revenue Source You Already Have Net Retention Revenue (NRR) , Gross Revenue Retention (GRR), and Lifetime Value (LTV)the metrics every CRO cares aboutall rely heavily on existing customers. But it still isnt enough to simply report those metrics. Product creates long-term value.
However, onboarding an AIOps monitoring tool can be more complicated than it sounds on paper. This ensures that all your data—user experience measures, logs, events, metrics, and traces—are collected in a database 24 x 7 and ready for analysis, with minimal effort required from your team.
And finally, slideouts help improve feature adoption and engagement by directly communicating timely information in-app, helping mobile users discover new features and engage more. User onboarding : Guide new customers through key features and menus without overwhelming them with content.
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.
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