Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

OCTOBER 24, 2023

TL;DR Resurrected users are individuals who were previously inactive but are now re-engaged as a result of a targeted retention strategy. The retention lifecycle framework helps you identify users according to their stage of the product journey and come up with relevant retention strategies.

Customer Experience 103

Customer Experience User Testing Customer Feedback Onboarding KPIs 103

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

JANUARY 7, 2022

The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. Here’s the brutal truth: it doesn’t matter how beautifully engineered your product is or how many millions of dollars you’ve raised.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Gainsight

AUGUST 24, 2020

The onboarding process is a critical predictor of a customer’s success and an essential element for avoiding churn. So imagine, if you will, a product-onboarding process for every new customer that’s intuitive, efficient, and easy to scale. In short, it would be an onboarding game-changer. Onboarding workflow.

Onboarding KPIs 105

Onboarding KPIs Technical Review Data Visualization Feedback Software 105

Userpilot

JANUARY 17, 2023

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. It’s a popular strategy in the enterprise software space. For example, the sales could own the revenue metrics like MRR or CLV.

Analytic Tools 105

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 105

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Userpilot

AUGUST 20, 2023

Following the proactive approach enhances the customer experience, increases product engagement , improves customer retention , and leads to more customer satisfaction and loyalty. There are eight ways to deliver proactive customer service as a SaaS business: Use in-app guidance to introduce core features to new users during their onboarding.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software User Testing 95

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Both metrics work together to help you retain customers and keep them happy. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

AUGUST 18, 2022

In this article, we go over how to drive customer advocacy and also include strategies to improve customer retention and loyalty. Customer advocacy is analyzed by looking at net promoter scores , a metric that measures on a scale of 1-10 how likely someone is to refer you to a friend. What are the benefits of customer advocacy?

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Host webinars to educate and interact with your audience.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. Why are marketing funnels important for an effective marketing strategy?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. You can’t have a business without a product and you can’t maintain a customer base without Customer Success. Top 5 Customer Success Webinars of 2018.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Userpilot

AUGUST 31, 2022

Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. The Raving Fan Metric (RFM) is used to determine what percentage of users are fans. How to create raving fans: Provide personalized product experiences.

Feedback Software 98

Feedback Software User Testing Customer Experience Onboarding KPIs 98

Userpilot

OCTOBER 21, 2022

Boost product growth. Although you can’t measure customer confidence, NPS surveys and upsell rates are great metrics to see how many customers trust your brand. The best practices for building customer confidence include: Using advanced segmentation to personalize the product experience and build trust.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

JULY 7, 2022

You might have a great product, but are your users engaging with it? You won’t be able to engage customers with your product. Customer stickiness is when a user makes repeated purchases of the same product because of transactional values (price, quality, etc.). This is also the outcome of product stickiness).

Research Software 98

Research Software Feedback Software Customer Experience User Testing 98

Indicative

MARCH 12, 2021

The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. That means SaaS product and marketing teams need to shift their focus toward product adoption. A Framework for Driving Product Adoption.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

JULY 21, 2022

A customer service model defines your process for supporting your customers whenever they face any obstacle with your product. The customer engagement model is focused on aiding the user proactively and making them stick with your product. For example, positive reviews on platforms like Capterra and G2: Userpilot G2 review.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Gainsight

JULY 26, 2022

You need to have the right CS strategy, plan and systematically work priority by priority to create resilience in your business. Your product. Product experience is a primary driver of customer experience. You need to require more of your product to be your most productive, and most efficient CSM. .

Feedback Software 59

Feedback Software Onboarding KPIs Customer Experience Customer Communications 59

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Gainsight

JANUARY 12, 2021

Her team manages nine B2B products across 4,500 accounts in the Americas. In the past year, she has seen an increase in small and medium-sized businesses’ interest in all products, especially e-commerce. What role did your team play, and what changes did you have to make to your strategy and processes? Nick: Makes sense.

User Testing 59

User Testing Webinar Onboarding KPIs Technical Review 59

Userpilot

JULY 25, 2022

Metrics to measure customer loyalty: NPS , Customer Loyalty Index (CLI), retention rate , customer lifetime value, and negative churn. Think about the product or service you enjoy right now and absolutely can’t do without. This could be anything from price slash to better features. Happy customers. Price-loyal customers.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Feedback 98

Userpilot

MARCH 25, 2022

An in-app survey is a short questionnaire triggered contextually and used to collect specific customer feedback about the user experience or the product. Well-executed visually and triggered contextually it can provide your product team with valuable feedback. Was your feature update smooth ? What is an in-app survey?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Product Research 98

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Gainsight

JULY 16, 2021

Using the right CS tech platform should provide you with features and functionality to give you visibility into your customer base. Second, if it does offer you those features to shift from basic reporting to more sophisticated reports and dashboards, are you educated and using them to your advantage?

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Feedback Software 40

ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more).

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

MAY 20, 2024

To design an effective SaaS customer experience, you need to remove the barriers that prevent users from realizing the value of your product. But how exactly can you build a seamless user experience that increases product engagement and growth? Use product analytics to measure your customer experience and iterate your strategy.

Customer Experience 102

Customer Experience Analytic Tools Feedback Software User Testing 102