Intercom, Inc.

APRIL 18, 2019

This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Focus on people, not just product. Why do most startups fail? No, 42% of startups fail because they didn’t solve a market need. Herein lies the challenge for any category creator: no pre-existing market exists.

Outbound 112

Outbound Customer Experience Education Airlines 112

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. The reason is because most startups need to keep their payback period to less than one year. Here they use mostly Content Marketing and Inside Sales.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. Spendesk thinks about building its company in three stages: startup, growth, and scale. We are now between the growth and the scale, based on the different markets. That’s quite a large market.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Product Bookshelf

FEBRUARY 21, 2017

Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. This is episode four of Scale , a brand new podcast series on moving from startup to scale up.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

AUGUST 23, 2023

Value chain vs supply chain The primary difference between a value chain vs supply chain is that supply chains center around manufacturing/developing the product and then delivering it to the end-user, while value chains seek to continuously increase the value of a product as it makes its way across the supply chain.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Product, marketing, and sales are table stakes for growth. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change. Invest in the five stars for growing your market.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? All of that said, beyond the obvious things (team, market, product, etc.) First, it’s interesting when a startup using a new platform or a new technology in a clever way.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. It’s a binary test.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? All of that said, beyond the obvious things (team, market, product, etc.) First, it’s interesting when a startup using a new platform or a new technology in a clever way.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Intercom, Inc.

MARCH 17, 2022

Do you see a difference in how people approach this when they’re operating at a large scale versus in a three or four-person startup? Quite often, when we think about these topics, we think about the product and R&D teams, product managers, designers, engineers, product marketing.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151