Remove Outbound Remove Product Marketing Remove Webinar
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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Product-led Growth. Hosting a Webinar. Influencer Marketing. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Hubspot built its early success off interactive, unforgettable, and useful webinars.

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Sujan Patel on scaling growth with chatbots

Intercom, Inc.

Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. Sujan: I think when you’ve figured out product market fit and you’ve got some form of a single marketing channel or a single channel driving growth.

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Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Maybe we build the blog very similar to the Inside Intercom blog – all about how to be great in your job, how to self-actualize, how to get promoted, how to deliver great products. Though he had experience in recruiting, sales and product, marketing was new ground for him. They loved that one webinar. Who are you?

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

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How to Cross the Chasm & Scale Your SaaS

Userpilot

Use different acquisition channels like SEO and content, paid media, and webinars to attract new customers. Collect feedback to understand what brings satisfaction to users so you increase retention rates by having a better product. Components of product-led growth. Be prepared to send many emails and receive few responses.