Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Experience Customer Feedback 93

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

Product launches 59

Product launches Data Visualization User Testing Customer Experience 59

Intercom, Inc.

SEPTEMBER 2, 2021

Some product marketing managers focus on the pre-launch strategy, others on the go-to-market strategy and marketing campaigns for nearly finished products, At Intercom, however, our approach is what we call full-stack product marketing. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. When I joined Intercom five years ago, I was thrilled with how closely PMM partnered with the product and sales teams. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches 52

Product launches Feedback Software Analytic Tools Research Software 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. They tell the product management team what they need to achieve. Position the product for success.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Lenny Rachitsky

MAY 6, 2025

When you position yourself as the solution to their challenges—not just another candidate—the power dynamic shifts immediately. What’s the history behind this position? I’m curious—what experiences have most shaped your philosophy toward product leadership? A: Align with their needs.

Development Team Review 58

Development Team Review User Testing Technical Review Systems Review 58

The Product Coalition

NOVEMBER 6, 2019

Product Roadmaps are some of the most important product tools. Learn how to create your product roadmap in 2019, including 5 templates you can get inspiration from. Roadmapping is one of the unsung heroes in the product arena. Perfect your roadmapping skills by learning from the examples below!

Roadmap 76

Roadmap Data Visualization Technical Review User Testing 76

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product launch managers is essential for success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Looking into tools for product launch managers?

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Who is a product manager? Managing the product roadmap.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product Coalition

FEBRUARY 5, 2021

Having vaguely connected this interest with the work of a product manager, she inquired with the career services team at Lighthouse Labs about open positions for a product manager at their partner companies. What she wanted was to be a product manager, but she was only able to find jobs in web development.

Technical Advisors 153

Technical Advisors Reporting Tools Product Manager Product Management 153

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Manager Product Management 52

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Manager 130

Product Manager Product Management Customer Experience Customer Feedback 130

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

ProductPlan

MARCH 17, 2020

Read five steps to a winning product strategy. Product Roadmap. Next comes the product roadmap. Keep in mind that the roadmap should stay high-level and strategically focused. Read why a top-down product strategy is the best way to plan your roadmap. Product planning. Product strategy.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

The Product Coalition

APRIL 24, 2023

By addressing user experience feedback, product teams can minimize negative reviews, churn, and ultimately a failed product launch. Addressing customer needs and pain points can create a more positive customer experience and reduce the likelihood of customers switching to competitors. That reduces risk.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Userpilot

SEPTEMBER 14, 2023

TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

DECEMBER 20, 2018

Roadmapping is one of the unsung heroes in the product arena. While the initial brainstorming and launch are celebrated as proof of the genius’ of individual PMs, charting your course should also be considered one of the genuinely epic moments. That said, a Product Roadmap is a good tool to actually anticipate mistakes.

Roadmap 64

Roadmap Data Visualization User Testing Technical Review 64

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Develop a product roadmap.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MAY 30, 2024

Project management software, visual collaboration tools, roadmap software, shared Slack channels, and customer feedback and analytics tools can facilitate collaboration between PMs and PMMs. If you’re looking for an all-in-one platform for both product managers and product marketing managers, Userpilot is the solution you need.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

MAY 27, 2025

Strong with stakeholder management: can work autonomously with product and GTM leaders. Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end. Global perspective: You have experience optimizing self-serve businesses at a global scale.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

UX Planet

JANUARY 4, 2024

As I reflect on my unique professional journey, I find myself at a juncture where the roles of Design Strategist and Product Manager converge, unveiling the potential for a powerful synergy. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 98

Strategy User Friction Product Manager Product Management 98

Userpilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

ProductPlan

MARCH 5, 2021

Here’s the challenge: An optimistic product manager is more vulnerable to imagining their products’ best possible outcome. It’s important to be enthusiastic about an upcoming product launch and share that enthusiasm with your team and stakeholders. Product Roadmapping: A Simple Strategy to Combat Strategic Misalignment.

Weak Development Team 97

Weak Development Team Data Visualization Product Manager Product Management 97

Userpilot

AUGUST 21, 2023

Looking for the right answers can give you a deeper understanding of how well applicants understand the product management role and whether or not they’re the ideal fit for the position. There’s a big difference in the impact of a good product manager versus a great project manager. Ayush Upadhyay on product sense.

User Testing 98

User Testing Research Software Feedback Software Product Research 98