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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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25 Best User Experience Survey Questions For Collecting Actionable User Insights in SaaS

Userpilot

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

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Micro Goals vs Macro Goals in Product Marketing [Examples Included]

Userpilot

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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Customer Insight 101: How To Collect Data and Improve the User Experience in SaaS?

Userpilot

Customer insights help you get a deeper understanding of your customer’s needs and meet them with product tweaks. You will also detect crucial friction that hinders the user experience while analyzing numerous customer touchpoints. You can collect consumer insights by gathering passive and active user feedback.

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First Time User Experience (FTUE) For SaaS Products: How to Design a Great Onboarding Experience For Your Users

Userpilot

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. It determines if they want to keep engaging with your product in the future or not.

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Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

Userpilot

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.