Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. we think this is a bad fit, uphill sale, wrong problem, our tech won’t work there, competitor owns that vertical…).

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Userpilot

MARCH 22, 2021

Product Marketing Tools For User Analytics Product Marketing Tools For User Onboarding Product Marketing Tools For User Engagement Product Marketing Tools For User Retention Product Marketing Tools For Email Conclusion. Product Marketing Tools For User Analytics. Product Marketing Tools Overview.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Management University

NOVEMBER 21, 2022

The needs of target customers in specific vertical markets. Because product portfolio management is focused on specific market segments, organizations are able to meet their customers’ needs quicker and deliver more value than an organization focused on the success of each product. This is your portfolio.

Research Software 130

Research Software White Paper Management Management 130

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Innovatemap

SEPTEMBER 29, 2020

While product marketing has traditionally favored an empathetic approach that prioritizes beautiful visuals, customer insights, and storytelling, demand generation makes a case for the science side of marketing, favoring A/B testing and analytics. For optimum results, a company’s unique market position should influence SEO keywords.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Agile Velocity

MAY 14, 2020

They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. Agile is an iterative approach that focuses on collaboration, customer feedback, and small, rapid releases in order to satisfy the customer through early and continuous delivery of value. Customer Satisfaction.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Careers in programming are a good springboard as are those in sales, customer service, or marketing.

Data Visualization 84

Data Visualization Analytic Tools Technical Advisors User Testing 84

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. By rethinking the challenge from the perspective of customer progress, not the company’s, they built from there. It is more rich, because it’s focused on customers, not the internal metrics on a CRM dashboard.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

MAY 23, 2017

It seems there is a never-ending competition for customer mindshare. We all want prospective customers to consider our brand. As you know, everything you do drives your brand: the quality of your product or service, the experience of using it, the way your company responds to problems, the way customers feel when they have an issue.

Branding 70

Branding White Paper Customer Experience User Testing 70

Intercom, Inc.

FEBRUARY 1, 2018

How did you get yourself into that position? I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. After I had left, we started to see that we had product-market fit. You can subscribe to it on iTunes or grab the RSS feed in your player of choice. We got sales leads.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. The last 12 of those have been in leadership positions. Do your research on the total addressable market and the market readiness for whatever you’re doing.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Pragmatic Marketing

FEBRUARY 17, 2017

And they also serve as a messaging structure for white papers, presentations, webinars and product videos. This consistency strengthens your product positioning and minimizes misunderstandings and confusion. Product Positioning Statements. These typically include a product positioning phrase, sentence and paragraph.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

JANUARY 25, 2021

Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Focus on those activities until something changes: a big customer comes in and shuffles the company’s priorities again, a new investment, a significant partnership, etc. Engage with your customers?—?beyond

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

eG Innovations

JUNE 18, 2021

Business users go about their daily tasks, have a question, and open up a different application to look at a premade dashboard (or create their own) through self-service access. Embedded Analytics, An EMA White Paper. Embedding Analytics in a Detect-to-Correct Value Stream. Business Benefits of Embedded Analytics.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Feedback Software 59

Under 10 Consulting

DECEMBER 28, 2019

You may have some familiarity with the product from your past research. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Sit in on some customer support calls. Review them all.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. White papers. Content creation : the act of creating the content from scratch, often involving a research process. Customer service. Infographics. Case studies. Interviews.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Product Solving

JUNE 10, 2020

. “Good product managers create leveragable collateral, FAQs, presentations, white papers. Good product managers take written positions on important issues (competitive silver bullets, tough architectural choices, tough product decisions, markets to attack or yield). Bad product managers put out fires all day.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

Agile Velocity

FEBRUARY 15, 2019

Getting faster customer feedback. When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. The most common why statements we’ve heard at Agile Velocity include the following: Growing market share. Increasing revenue.

Agile 46

Agile White Paper Leadership Framework 46

Agile Velocity

FEBRUARY 15, 2019

Getting faster customer feedback. When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. The most common why statements we’ve heard at Agile Velocity include the following: Growing market share. Increasing revenue.

Agile 40

Agile White Paper Leadership Framework 40