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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Product Marketing Manager Career Path

PMLesson's Ace the PM Interview

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

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Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense

Product Management University

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Hana Mohan , CEO of Magic Bell.

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Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

Product Management University

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

What Does A Group Product Manager Do? Within this leadership role, group product managers oversee the development of a group of products from the beginning, to its testing stages and eventual product launch onto the market. Having alignment across all product teams is vital to their success.

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The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market.