Product Innovation Educators
SEPTEMBER 4, 2023
A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.
The Product Coalition
NOVEMBER 13, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
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The Product Coalition
DECEMBER 4, 2023
The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.
Product Management University
JANUARY 19, 2023
With a product portfolio strategy focused on customer outcomes in key market segments, you’ll create more valuable products, help customers achieve success, and grow organizationally. You might also like: What is Product Portfolio Management? Your Product Portfolio Needs a Good S.W.O.T.
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
Product Management University
OCTOBER 17, 2017
There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting.
Product Management University
OCTOBER 17, 2023
All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Training salespeople on the customer is far more important than training them on the products (unless account executives do the demos too).
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