Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Luckily, I figured it out early on in my pre-sales career! Winning is fun!

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Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

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Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. What Is Product Marketing?

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Mind the Product

FEBRUARY 27, 2018

Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. 72 percent of innovative software projects are not successful. In the end it is almost always about finding product/market fit.

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Gainsight

NOVEMBER 9, 2020

One of our interviewees, Lauren Stefano, Director of Customer Marketing at Seismic , loves MarioKart. Director of Product Marketing at Seismic, didn’t get to play games as a kid and is only discovering them now. . Product and feature launches are a lot like that—you can’t assume everyone saw it when it launched.

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Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 4: Post-launch.

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The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Mind the Product

APRIL 24, 2018

We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite.

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User Testing Customer Feedback Customer Experience Data Visualization 145

Mind the Product

JULY 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Take a tip from Ford. Design for Retail. You will find flaws.

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Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Why do developers overengineer software products?

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Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $105,761/yr.

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Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. It is a popular tool for designers, product managers, and developers and taking the SaaS world by storm.

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Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Monitor interest in certain topics over time with Google Trends.

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Userpilot

NOVEMBER 14, 2022

Build a set of minimum viable features to satisfy the basic user needs and launch the MVP. When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. What about product strategy? Product plan vs go-to-market (GTM) plan.

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Userpilot

OCTOBER 27, 2022

Ultimately, iterative testing helps you build products that rarely fail to satisfy user needs. This means being able to achieve and maintain product-market fit in constantly changing markets. For example, you can use software like Hotjar to record user sessions to identify friction points.

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ProductPlan

APRIL 27, 2022

Note: When a team builds on existing infrastructure or upgrades an existing product, the industry calls this a brownfield project. What Does a Greenfield Project Mean in Software Development? For software companies, a greenfield project refers to kicking off a new app from scratch. What Are the Benefits of a Greenfield Project?

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Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product manager responsibilities and goals.

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Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Spmsummit.org/india.

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Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

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Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. Instead, they can focus on understanding their market and talking with customers to turn feedback and findings into actionable insights. So you want to make those chances count.

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Gainsight

APRIL 21, 2022

Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market. Tips and Tricks for Building a Product-led Flywheel. Product Led Success: The Professional’s Handbook – An Introduction Blog. Finding Product-Market Fit. The Emerging Role of Product Growth. Product Analytics.

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ProductPlan

FEBRUARY 8, 2022

Helping shape communication about product strategy for each audience and class of internal stakeholders. Coordinating with product marketing and sales. Coordinating critical aspects of product launch. Analyzing, Synthesizing, and Automating Product Data. The exact list depends on the organization.

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Mind the Product

JULY 24, 2018

Make the capex decision too soon, before your product-market fit is validated, and you run the risk of sinking capital costs that you’ll never recover. Make it too late and you risk going to market at too high of a price or too low of a margin. Setting the Launch Date. Product launch is an authorization to accept orders.

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Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team structure?

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Amplitude

DECEMBER 23, 2020

Your stakeholders are the people in and outside of your company who have a role in shaping your product and making it the best it can be. Stakeholders can include designers, engineers, analysts, product marketers, and the customers themselves. Atlassian, meanwhile, is very effective for agile software development teams.

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Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

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Product launches User Testing Customer Feedback Customer Experience 93

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Anatomy of a Product Launch ?.

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Userpilot

MAY 5, 2022

During the concept stage, they conduct the market research, come up with the initial product idea, and promote the idea within the organization. They also orchestrate the product marketing, launch, and further product discovery and development to deliver the ultimate user experience. Conclusion.

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Userpilot

MAY 13, 2021

Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. A product either needs to entertain, inspire, or inform customers. Product intelligence gives companies the insights they need to consistently innovate their product. Conclusion.

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Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

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PMLesson's Ace the PM Interview

MARCH 3, 2022

When a product launch goes well, you'll feel like a hero. However, if a new product launch doesn't go well and underperforms, the blame will be directed to the product team. Good product managers need to work well under pressure and make decisions to correct course quickly.

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Good Product Manager

APRIL 28, 2019

Three Tips for Getting More Value From Product Enhancements. Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. ” Sunday-Wednesday May 5-8 : SiriusDecisions Summit. Our big annual event (in Austin, TX this year!)

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Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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