The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 158

User Testing Research Software User Friction Customer Experience 158

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Product Talk

FEBRUARY 12, 2020

Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. We realized we needed to build that trust into the product itself.”.

Product Research 271

Product Research Data Visualization User Testing Research Software 271

Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Falling victim to confirmation bias: Assuming solutions fit users create blind spots.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

The Product Guy

MAY 3, 2018

Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. The cycle of creating a great product begins with listening. Establishing value.

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User Testing Customer Experience Product Management Product Manager 277

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

The Product Coalition

NOVEMBER 11, 2021

What’s the big deal in making Products? You listen to customers, get their requirements, build Products to address the requirement! You are not discovering the pain points of one entity. Every month you talk to many customers, many users. Customer A wants an On-Prem solution. Was that not easy?

Product Management 192

Product Management Product Manager Customer Experience User Friction 192

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Sachin Rekhi

JUNE 20, 2016

As product managers are often seen as defining the what for their product, they are responsible for driving the roadmap for an existing product to build ever more useful, usable, and delightful experiences to serve the needs of their target users. Tuners relish in moving the needle.

User Testing 167

User Testing Customer Experience Product Research Product Management 167

Product Management University

OCTOBER 16, 2023

Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? Let’s give it the acid test. 80% of your value story is built around things customers do and why they do it, not your products.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Talk

SEPTEMBER 6, 2023

I think there’s a whole bunch of stuff around trends, where we’re now saying, “If we’re going to make good decisions about what to build, let’s include the customer in the process. Let’s test our assumptions. Why do you need to talk to a customer? Can we get access to customers?

Product Research 321

Product Research User Testing Research Software Feedback Software 321

Userpilot

APRIL 8, 2025

Gathering mobile customer feedback shouldnt just be a checkbox item. As a product manager, I believe its a critical step to understanding whos really using your app, whats tripping them up, which features are making a difference, and how many users might opt for your paid plans.

Customer Feedback 76

Customer Feedback User Testing Feedback Software Customer Experience 76

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

People-First Product Leadership

NOVEMBER 19, 2024

Best metrics for measuring product success Are you measuring what truly matters? Product sense is a blend of art and science covering internal and external factors. It’s great if customers are signing up for your free trial at rates exceeding expectations. Technology and customer needs are never static.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Productside

MARCH 20, 2025

Unlike in-house product teams that build and iterate on their own products, agency product managers (PMs) must quickly understand a clients business, dive deep into their challenges, and deliver high-impact solutions within tight timelines. Anne explains: Desirable: Whats the customer need?

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Blog Product Research Research Software Product Management 156

Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.

Analytic Tools 104

Analytic Tools Feedback Software Research Software Reporting Tools 104

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

UX Studio: Product Management

SEPTEMBER 12, 2017

Here at UX studio , we always follow a four-step product design process to solve this mind-breaker: Understand people’s pains and needs: product discovery. Share the findings with the whole product team. Design the product and iterate: test and modify it until it works in the hands of our users, too.

Product Research 110

Product Research User Testing Research Software Feedback Software 110

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

MARCH 10, 2024

Cohort analysis enables you to see how different segments engage with your product. Feature and event reports help you dive deep into the performance of individual features and custom events. A/B tests help you test two or more variations of UX to find the one that’s better aligned with your users’ preferences.

Data Visualization 105

Data Visualization User Testing Customer Feedback Customer Experience 105

BrainMates

JULY 9, 2025

Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.

Data Visualization 40

Data Visualization Reporting Tools Product Research Strategy 40

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Usability testing can also come in handy.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Product Talk

SEPTEMBER 13, 2017

Like many product teams, we had some tough challenges to address. While alumni associations (our customers) loved our product, alumni (our end-users) did not. These opportunities should emerge from generative research— customer interviews and customer observations. Opportunities Should Emerge from Research.

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Product Research Research Software User Testing Data Visualization 266

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

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Product Research User Testing Customer Experience Onboarding KPIs 166

Mind the Product

JANUARY 10, 2018

Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. In a product management context, these terms refer to data gathered from customers about their experience with our products. So which type of data is better? The answer is neither.

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Data Visualization User Testing Product Research Customer Feedback 160

UX Planet

JUNE 9, 2025

It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. Standardise your atomic notes Clean up atomic note (its data) into a consistent format, featuring key user quotes, behaviours, and sentiment.

Data Visualization 52

Data Visualization Customer Feedback Technical Review Research Software 52

BrainMates

JUNE 22, 2025

The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.

User Testing 52

User Testing Weak Development Team User Friction Product Research 52

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. As companies scale, they often cannot satisfy customer needs equally well.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Sachin Rekhi

FEBRUARY 16, 2020

Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions. Elon Musk has put out some of my favorite product vision walkthroughs. As you progress, you'll refine or pivot each of them as you get direct customer and market feedback on what's working or what's not.

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Data Visualization Product Research User Testing Reporting Tools 218

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

User Testing 98

User Testing Customer Experience User Friction Research Software 98

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? In the never-ending race to ship out product updates to keep up with—or ideally, stay ahead of—the competition, it’s easy to get caught up in the flurry of activity and become a feature factory. Where are product teams getting their feature ideas?

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

The Product Coalition

MARCH 7, 2023

This document helped set clear expectations of what a user interview should entail and saved me from having to repeat myself as I onboarded new people into the process. Set the right learning objectives I’ve found it helpful to define a learning objective for each user interview I do. There are many tools out there that you can use.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Userpilot

AUGUST 14, 2024

At its very core, product-led design is all about creating a seamless customer experience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. What’s in it for you?

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Mixpanel

OCTOBER 6, 2020

Having received far more questions than she could answer in a single session, Beth is back by popular demand to share her expertise on collaborating closely with product teams and how experience research can influence and advance product strategy. How do you organize and store research data for future product planning?

User Testing 81

User Testing Product Research Customer Experience Research Software 81

Userpilot

AUGUST 12, 2024

Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy. Marty Cagan’s latest book: Transformed.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. What do these product vision have in common?

Vision 59

Vision Product Strategy Strategy Feedback Software 59