Why product managers need to know UX

The Product Coalition

UX and product management have broadly the same goals?—?to to understand users’ needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. Product managers make up a sizeable proportion of the graduates of our courses.

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Getting the Best Products to Speak for Themselves

Mind the Product

Give Your Product a Voice. This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description.

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CoConstruct uses productboard to create rewarding experiences for homebuilders & remodelers

ProductBoard

CoConstruct, a software platform for custom homebuilders and remodelers, has always put the customer at the center of their product so the company wanted a tool that allowed the company to surface the right insights to build the right features and tools that their customers need. Challenge When Than Sidwell first started working at CoConstruct as a product designer, he saw a need to build better.

Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

Mind the Product

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX , shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Why product managers should obsess on problems, not solutions.

Seriously, What’s the Difference Between Product Manager and Project Manager

Craft.io

If you’re wondering about the difference between the responsibilities of proDUCT managers vs. proJECT managers, you’re not the first, nor are you the 200 th person to be confounded by that. Let’s break it down a bit: Product Manager’s role. Product Manager. Strategy.

Product Owner Manager – Alone Together

Tyner Blain

Product owners and product managers. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. They often didn’t think deeply about the physical product.

What we can Learn from Electric Scooter Companies like Lime and Bird

Mind the Product

South Park devoted an episode to making fun of the hype before the product was released. And that’s a hugely important lesson for startups and product managers alike. So let’s stop thinking great products can only come from great engineers or great designers.

Measuring Customer Interactions to Unlock Product Discovery

Mind the Product

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. As a VP of product I couldn’t care less about the actual number of interactions with customers and prospects.

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

What Happens When you do User Discovery After Market Traction

Mind the Product

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment. We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies.

25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. Here’s my list of favorite online posts for product managers. 12 things about product-market fit.

A Product Manager’s Guide to Replatforming

Mind the Product

Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies. Replace the platform and rebuild the products it powers to the current specs. The Platform IS a Product.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.

Product Portfolio Management: Success at Scale

Mind the Product

Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritise between multiple products, ensure resources are assigned to the right products, and that you have a pipeline of new product ideas ready to grow.

Product Leadership in Scrum

Roman Pichler

Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. As the product owner, you lead the product and are responsible for its overall success. Lead the Product. If you can do the UX design, then why hire a designer?

Competency Management In 5 Steps: Make Your Own Product Skills Map

UX Studio

Product designers are experts with a very diverse toolkit. We at UX studio love learning. Competency maps can benefit any team, product or otherwise. Just to make it clear: product designers have come to no universal agreement on their key competencies. We did exactly that here at UX studio. Ultimate lists and expert articles about the basic UX and product design competences fill the internet. Business and Strategy.

Let’s Fire a Few of Our Customers

Mironov Consulting

As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. After all, there aren’t enough F2000 companies that we can chance losing even one to fussy product concerns.

Product Discovery Tips

Roman Pichler

Product discovery is a team sport. I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach.

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Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. After experiencing it that way, the imagery has infused itself into how I frame product management activities.

Progressively Elaborated Users

Tyner Blain

Understanding your users is critical to developing good products. You do not always need to develop personas before developing products. I’m contextualizing the value of personas relative to other sources of value in the product development process.

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Product Design Process: Four Steps To Make Sure They Will Love What You Build

UX Studio

Although many people think the aim of a product design process is to create something cool and good-looking, this comprises just the tip of the iceberg. Product design primarily wants to help us understand people’s pains, and create a product that will help them solve these problems. Thus we can create useful products. Planning the exact steps which the users go through when they use a product also plays a crucial role. Step One: Product Discovery.

It is time to talk about Product Leadership

The Product Coalition

It has been a while since the term Product Leadership has gained widespread adoption in blogs, articles and even books. It represents the intersection between Product Management and Leadership; which, in my point of view, have a lot to do with each other. This is Product Leadership!

Collaboration between Designers and Product Teams

The Product Coalition

If you work in a product team or in a digital business, you’ve probably heard a lot about this topic, or might even have lost some sleeping nights due to the lack of it in your daily basis. The Pirate Product Metrics (AARRR) from Dave McClure can help the team answering those questions.

Is Scrum Right for Your Product?

Roman Pichler

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

#5Things in Product Management for September 8, 2017

Joe Cotellese

Particularly, I am digging into the product vision, and my strategy to get there. This week’s #5Things post focuses on product vision, strategy, roadmaps and how important it is for each of these things to be in alignment. Product Vision. A good product strategy comes from a strong product vision. As Marty Cagan puts it in Vision vs. Strategy. Product Strategy.

Sprint Review Tips for Product Owners

Roman Pichler

Collecting feedback from the right people is crucial to make the right product decisions: If you invite the wrong individuals or if key people are missing, then you are unlikely to receive the feedback you need. Try to understand why somebody likes or dislikes the product increment.

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Still prioritizing features in a spreadsheet? Here’s why that should scare you.

ProductBoard

How product management has fallen behind in the new era of product excellence In 1878, the world was introduced to something that would forever change how people would communicate. That product was the telephone. Nowadays, new rivals can come out of nowhere, and if they offer superior features, UX, or succeed in building stronger customer relationships, your customers can (and will) defect to them. But product managers?

The Incredible Speakers for #mtpcon London 2018

Mind the Product

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016.

10 Product Insights You Should Have Read in 2016

Mind the Product

Every week we curate the best product content from across the web into our weekly product management newsletter Prioritised. Planning Product Discovery. 9 Useful Apps for Product Managers. Product Requirement Documents Must Die. MIND THE PRODUCT].

33 Amazing Articles Every Product Manager Must Read

Hutwork

Many entrepreneurs and product managers write about the skills they brought to the table and those they learned along the way. And as a product manager finding out how others made a strategy work, whether it was implementing a road-map software or avoiding other’s pitfalls can make or break your product’s success. As a successful product manager reading is a must. You may be an entrepreneur creating SaaS platforms or a product manager for an enterprise.

8 Tips for Collaborating with Development Teams

Roman Pichler

Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items.

Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Product strategy for marketplaces.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. Even the most experienced Product Managers still don’t have them fully figured out. Product Roadmaps should work just like their namesake, but their intended purpose was lost somewhere along the way. Product Management

Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

It’s episode two of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: This season we continue to explore the human side of product. Latif: I wanted to start by asking you about Product Institute.

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What Is Retention and How To Measure It

UX Studio

If you work with products, it will become your best friend (OK, maybe just a regular friend whom you keep telling it to). So yeah, getting new users rocks, but don’t neglect the current ones; the product will thank you later. Users who love a product will keep coming back and use the app, so the retention percentage will rate significantly higher than that for an occasionally used product. Now, more excitingly, use this number for bigger picture strategy planning.

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Building a Product Team from the Inside Out

Amplitude

Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. Our products are relatively idiosyncratic—our product team is composed of managers at all different levels. Growing product people.

Top 75+ Resources for Product Managers

Sachin Rekhi

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. I've organized this collection into several sections, starting with product management 101. Strategy.

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How to Build a Product Team from the Inside Out

Amplitude

Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. Our products are relatively idiosyncratic—our product team is composed of managers at all different levels. Growing product people.