Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

Top 10 Mobile UX Agencies in 2018-2019

Appsee

That’s where UX agencies come in: they help brands, entrepreneurs, and individuals make their app ideas a reality. This UX agency has designed 25+ domains with clients from across 13 countries. Clay is a full-service development and UX agency based in San Francisco.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

February//15//2019 Here are some interesting finds on UI/UX of the week! It’s a very relevant article, since understanding the reach, traction, fidelity of products is of crucial importance, when creating new or refining existing features. link] Building Conscious Products.

Why product managers need to know UX

The Product Coalition

UX and product management have broadly the same goals?—?to to understand users’ needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. Product managers make up a sizeable proportion of the graduates of our courses.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Why product managers should obsess on problems, not solutions.

How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make better product decisions is to borrow a framework developed by Google. And a useful connection to have when making product decisions.

Getting the Best Products to Speak for Themselves

Mind the Product

Give Your Product a Voice. This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description.

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CoConstruct uses productboard to create rewarding experiences for homebuilders & remodelers

ProductBoard

CoConstruct, a software platform for custom homebuilders and remodelers, has always put the customer at the center of their product so the company wanted a tool that allowed the company to surface the right insights to build the right features and tools that their customers need. Challenge When Than Sidwell first started working at CoConstruct as a product designer, he saw a need to build better.

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

Mind the Product

We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? This research has allowed us to make more informed and confident decisions about our product vision and roadmap. Enter UX research.

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Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. The post Using Embedded Analytics to Drive Revenue appeared first on Mind the Product.

Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

Mind the Product

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX , shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change.

How to Find Opportunities in Design Flaws

ProductPlan

There are lots of ways to define a product manager’s job , but here’s one viable way you could succinctly describe the product management role: identify flaws and design solutions for them. They’re in your competitors’ products, in the standard processes your customers use today to get things done, and even in your own products. ” Why a Design Flaw Can Be Great News—Even if You Spot it in Your Own Product.

Product Owner Manager – Alone Together

Tyner Blain

Product owners and product managers. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.

What we learned about product and design in 2018

Inside Intercom

Our conversation comes from the value we have at Intercom to continuously share the lessons we’re learning about growing our product and our team. The best product strategy is one where new features build upon previous launches to provide compounding value for the user.

Product Discovery vs Daily Business by Natalie Moschner and Giorgia Gabrielli

Mind the Product

In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24.

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5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. They often didn’t think deeply about the physical product.

Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

Mind the Product

This makes it imperative for businesses to build multiple language options into their products very early in the lifecycle – if they want to secure a wide reach. Skill and Language Challenges for Products (Courtesy: Rohit Raghav). Product Strategy India Language literacy

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

Seriously, What’s the Difference Between Product Manager and Project Manager

Craft.io

If you’re wondering about the difference between the responsibilities of proDUCT managers vs. proJECT managers, you’re not the first, nor are you the 200 th person to be confounded by that. Let’s break it down a bit: Product Manager’s role. Product Manager. Strategy.

What we can Learn from Electric Scooter Companies like Lime and Bird

Mind the Product

South Park devoted an episode to making fun of the hype before the product was released. And that’s a hugely important lesson for startups and product managers alike. So let’s stop thinking great products can only come from great engineers or great designers.

Building Accessibility in to Your Products: Just Do It!

Mind the Product

Building accessible products is the right thing to do. As technology becomes more ingrained into everyday life, the ability to use digital products is a necessity; therefore, from an ethical perspective, ensuring that a diverse set of customers can use your product is a moral imperative. There is also a real financial risk to not making your product accessible. This is where I sat with a product I once managed. appeared first on Mind the Product.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.

What Happens When you do User Discovery After Market Traction

Mind the Product

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment. We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies.

Measuring Customer Interactions to Unlock Product Discovery

Mind the Product

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. As a VP of product I couldn’t care less about the actual number of interactions with customers and prospects.

A Product Manager’s Guide to Replatforming

Mind the Product

Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies. Replace the platform and rebuild the products it powers to the current specs. The Platform IS a Product.

Product Portfolio Management: Success at Scale

Mind the Product

Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritise between multiple products, ensure resources are assigned to the right products, and that you have a pipeline of new product ideas ready to grow.

25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. Here’s my list of favorite online posts for product managers. 12 things about product-market fit.

Competency Management In 5 Steps: Make Your Own Product Skills Map

UX Studio

Product designers are experts with a very diverse toolkit. We at UX studio love learning. Competency maps can benefit any team, product or otherwise. Just to make it clear: product designers have come to no universal agreement on their key competencies. We did exactly that here at UX studio. Ultimate lists and expert articles about the basic UX and product design competences fill the internet. Business and Strategy.

Let’s Fire a Few of Our Customers

Mironov Consulting

As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. After all, there aren’t enough F2000 companies that we can chance losing even one to fussy product concerns.

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. After experiencing it that way, the imagery has infused itself into how I frame product management activities.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Usability tests check if people can use a product. Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. It mainly aims to check product ease-of-use and functionality. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Not only design but strategy and feature prioritization as well, just to mention a few.

Product Leadership in Scrum

Roman Pichler

Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. As the product owner, you lead the product and are responsible for its overall success. Lead the Product. If you can do the UX design, then why hire a designer?

Product Design Process: Four Steps To Make Sure They Will Love What You Build

UX Studio

Although many people think the aim of a product design process is to create something cool and good-looking, this comprises just the tip of the iceberg. Product design primarily wants to help us understand people’s pains, and create a product that will help them solve these problems. Thus we can create useful products. Planning the exact steps which the users go through when they use a product also plays a crucial role. Step One: Product Discovery.

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

Progressively Elaborated Users

Tyner Blain

Understanding your users is critical to developing good products. You do not always need to develop personas before developing products. I’m contextualizing the value of personas relative to other sources of value in the product development process.

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Product Discovery Tips

Roman Pichler

Product discovery is a team sport. I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach.

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It is time to talk about Product Leadership

The Product Coalition

It has been a while since the term Product Leadership has gained widespread adoption in blogs, articles and even books. It represents the intersection between Product Management and Leadership; which, in my point of view, have a lot to do with each other. This is Product Leadership!

Is Scrum Right for Your Product?

Roman Pichler

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

Collaboration between Designers and Product Teams

The Product Coalition

If you work in a product team or in a digital business, you’ve probably heard a lot about this topic, or might even have lost some sleeping nights due to the lack of it in your daily basis. The Pirate Product Metrics (AARRR) from Dave McClure can help the team answering those questions.

Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26. Jeff Gothelf, Author of Sense and Respond & Lean UX. Todd Lombardo, Head of Product & Experience.