Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

Intercom on Product: The intersection of company and product strategy

Inside Intercom

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy.

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Top 10 Mobile UX Agencies in 2018-2019

Appsee

That’s where UX agencies come in: they help brands, entrepreneurs, and individuals make their app ideas a reality. This UX agency has designed 25+ domains with clients from across 13 countries. Clay is a full-service development and UX agency based in San Francisco.

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. They also said they wished they had a clearer product roadmap strategy.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Why product managers should obsess on problems, not solutions.

Post Webinar Q&A: How to get executive buy-in for UX

Userzoom

It’s never a bad time to convince your executives that UX is something that they should care about, but it is especially important right now as companies focus on making budgets go further and cutting costs. Director of UX Research at UserZoom – was kind enough to answer them.

Why You Should Take Service Design Into Account When Thinking About UX

UX Studio

What comes to mind when you hear “UX”? I’d guess you imagine someone sitting in front of a computer designing digital products with the help of suitable software. Why not integrate these digital products into service design (SD)? How does service design relate to UX?

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Why product managers need to know UX

The Product Coalition

UX and product management have broadly the same goals?—?to to understand users’ needs, to create excellent experiences that solve those needs and to keep innovating products, with these aims in mind. Product managers make up a sizeable proportion of the graduates of our courses.

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Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable.

Hire The Best UX Design Agency – Tips from an Insider

UX Studio

Out of all these brand names and similar-looking portfolios, you need to pick a UX agency to work with. Here’s how I would go about finding a UX agency for my own project. Why finding the right UX agency matters. Committing yourself to a UX design studio presents a huge decision.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

February//15//2019 Here are some interesting finds on UI/UX of the week! It’s a very relevant article, since understanding the reach, traction, fidelity of products is of crucial importance, when creating new or refining existing features. link] Building Conscious Products.

Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable.

A Design Firm That's Innovating in UX and Business

Balsamiq

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy.

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Getting the Best Products to Speak for Themselves

Mind the Product

Give Your Product a Voice. This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description.

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Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

Mind the Product

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX , shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change.

Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. The post Using Embedded Analytics to Drive Revenue appeared first on Mind the Product.

Joe Leech: A Scientific Approach to Product

Mind the Product

If you work alongside Bristol-based product strategy and UX consultant Joe Leech then chances are you’ll also work alongside his dog Little Dude. Joe coaches and mentors product teams, supporting them to make good decisions and good user-centred design choices.

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists. If your product doesn’t yet exist, you still have a variety of data sources you could use.

3 Useful UX Workshops to Get Your Team on the Same Page

UX Studio

UX professionals are not lone fighters, but actually mediators between users, business managers and developers. A UX workshop can help you gather the team and brainstorm to make better decisions. Ensure everybody is on the same page by making them more involved in the product development process with these tools. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. What do users know about similar products?

K.I.S.S??—?my ass!

The Product Coalition

We’ve been using Keep It Simple Stupid (KISS) as a guiding mantra for the products we are developing for a long time now. Time to bust the myth once and for all It actually makes a lot of sense to make a ‘simple’ product. Who wouldn’t want to design a product all the way through.

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

Mind the Product

We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? This research has allowed us to make more informed and confident decisions about our product vision and roadmap. Enter UX research.

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Modus Product Management and Strategy Practice

Modus Create

Product management teams are overwhelmed. I can say this authoritatively because Modus has been providing product consulting to clients of all sizes for nearly a decade. We must understand the product development maturity of a client before driving organizational change.

CoConstruct uses productboard to create rewarding experiences for homebuilders & remodelers

ProductBoard

CoConstruct, a software platform for custom homebuilders and remodelers, has always put the customer at the center of their product so the company wanted a tool that allowed the company to surface the right insights to build the right features and tools that their customers need. Challenge When Than Sidwell first started working at CoConstruct as a product designer, he saw a need to build better.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. They often didn’t think deeply about the physical product.

How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make better product decisions is to borrow a framework developed by Google. And a useful connection to have when making product decisions.

Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

Mind the Product

This makes it imperative for businesses to build multiple language options into their products very early in the lifecycle – if they want to secure a wide reach. Skill and Language Challenges for Products (Courtesy: Rohit Raghav). Product Strategy India Language literacy

Product Discovery vs Daily Business by Natalie Moschner and Giorgia Gabrielli

Mind the Product

In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24.

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How to Visualize Your Business Through a Service Blueprint in 5 Easy Steps

The Product Coalition

The Service Blueprint is a key component of Bain Public’s product management process. We use it to help understand the context products operate within. The best way to create a great overarching product strategy is to grow and evolve this document.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.

What we can Learn from Electric Scooter Companies like Lime and Bird

Mind the Product

South Park devoted an episode to making fun of the hype before the product was released. And that’s a hugely important lesson for startups and product managers alike. So let’s stop thinking great products can only come from great engineers or great designers.

Product Competencies

The Product Coalition

Product Management Competencies I’ve always found the discipline of Product Management to be lacking in formal definition, beyond mere hyperbole and rhetoric. An internal tools Product Manager likely skews to the bottom-right.

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What Happens When you do User Discovery After Market Traction

Mind the Product

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment. We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies.

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

Building Accessibility in to Your Products: Just Do It!

Mind the Product

Building accessible products is the right thing to do. As technology becomes more ingrained into everyday life, the ability to use digital products is a necessity; therefore, from an ethical perspective, ensuring that a diverse set of customers can use your product is a moral imperative. There is also a real financial risk to not making your product accessible. This is where I sat with a product I once managed. appeared first on Mind the Product.

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Intellectually honest product validation is the search for “ NO ” as much as for “ YES.”