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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?
This approach has informed her success across different industries and roles, from retail to technology. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). UX experts have already integrated AI into their daily lives in one way or another. From new UX-related technologies and automation to personalization.
Our white paper, A Match Made in Heaven will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UXtools you can use to understand your customers needs in order to build a product they love.
Image by Markus Winkler on Pexels Artificial intelligence (AI) can simplify your UX design process. Maybe you’ve even tried some popular AI tools, like the good ol’ ChatGPT. But did you know that certain AI tools work best at specific phases of the design process? I’ll show you what each AI tool can do and how much they cost.
Inclusive by Design: Transform Your UI/UX from Good to Great In todays digital landscape, ensuring accessibility is no longer optionalit is a critical aspect of designing user interfaces (UI) and user experiences (UX). Solution & Example : Designing with colorblind users in mind (e.g., a cafe or public transport).
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. I then moved into an interaction designer role before there was a UX title. What does that mean?
For this edition of Product in Practice, were not talking with a product manager, a designer, a UXresearcher, or even an engineer. Eva Spexard is the Head of Operations and People at Passion.io , a mobile app builder for creators. The opportunity solution tree related to a lack of role clarity at Passion.io.
This white paper will go through each step of the product management process and explain how a UXplatform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UXresearchplatform can help you un
Great salespeople don’t sell pens — they sell a solution, status, memory. This is where UX design comes in — it’s the magic that transforms ordinary “selling” into understanding and creating value. This is where UX design comes in — it’s the magic that transforms ordinary “selling” into understanding and creating value.
Poor financial UX might be whats holding your teamback. The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Any banking app that feels generic, uninspired or offers little real value is already lagging behind.
Part 3 (of 3) in the Designing UX Surveys That Work series. Even if youve crafted neutral questions, bias can still creep into your research in other ways. Confirmation Bias: When You See What You Want toSee If you go into research looking for validation, youll find itbut it may not be the truth.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
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We can create systems that gently sway judgments and match actions with long-term objectives to combatthis. By providing modest incentives or bonuses for creating savings accounts or keeping deposits, banks and financial platforms can promote saving. Recommends an app or savings method, youre more likely to tryit.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UXResearch becomes not only valuable but essential for driving authentic and lastinggrowth.
Think again, but now, without assuming the constraints of human UXResearchers. Our UXresearch practices were heavily shaped by the skills, schedules, and limitations of human researchers. What would research look like without those constraints? Let’s forget about current solutions.
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Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. CaaS platforms function similarly to e-commerce marketplaces, but for automobiles. Image Credit: Karena E.I Image Credit: Karena E.I I dive further into the following: Introduction and the current challenge.
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Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance
People often think of UXResearch as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UXresearch will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time!
It’s not very uncommon to get a UX design request at the very last moment — an urgent need for a fabulous output in one week… or less. Remember: Never jump to solutions without understanding the problem. Example: To get more customers on the platform? To jump on the bandwagon of trend and technology? No time for that!’
But heres the kicker: hiring managers and ATS systems dont have time to decode your brilliance. Designed user-centered interfaces based on extensive user research and testing. User research and testing are the backbone of great design, and this phrase shows youre grounded in empathy and practicality.
After observing, using, and analysing the app, it becomes clear that Airbnbs UX success is no accident. Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go? Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go?
ResearchResearch is the foundation of the product design process. Things to do: Write research questions : Start by framing what unknowns you need to explore and what objectives you hope to achieve. Formulate clear questions that will guide your research activities. This will help you specify the scope of your prototype.
To better understand the value of UXresearch in subscription-based services, this whitepaper will dive into various facets of subscription-based services within the context of Software-as-a-Service (SaaS) companies.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
User experience can make or break a web app. If your software is slow or buggy, users wont stick around for long. Thats where real user monitoring tools come inthey provide real-time insights into how users engage with the app , helping you detect performance issues before they impact your bottom line. The worst part?
I recently observed a pattern in user research that got me thinking. come to us with research questions, they typically arrive with a clear, focused set of questions they need answered. Consider this scenario: A product team approaches you about understanding how users interact with their notification system.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Our Process To make our interviews more fruitful, we established specific research objectives.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
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Written by Mary Moore, copywriter at Shakuro As a UI/UX designer or a startup founder, youre likely acutely aware of the countless challenges that come with this task. How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing?
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User research is meant to start with a simple goal: understand peoples needs, frustrations, and experiences to create better, more human-centered solutions. We created a sign-up system, limited the distribution to one station, and kept the process as transparent as possible. For me, its not just about the tangible outcomes.
How New Heuristics Are Reshaping the Creative Process Between Humans andMachines Image generated byChatGPT When the wave of generative AI tools began flooding the market, I must confess my reaction was mixed: a sense of fascination for the possibilities and concern for the ethical challenges looming on the horizon.
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In 2025, people dont ask if an app has dark mode; they expect it. Thats why apps like YouTube and Reddit let you switch to dark mode for late-night scrolling. Its also why apps like Netflix and Spotify stick to dark themesit keeps the experience immersive. Dark mode isnt just a trendy feature anymoreits a standard.
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