The Product Coalition

JUNE 18, 2023

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? And speaking about growth, how strong is this promise? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t.

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Userpilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams. Once they adopt the product, they champion it within the organization. Let’s dive right in!

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Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game.

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Userpilot

OCTOBER 26, 2023

What makes PLG for complex products challenging? We also look at examples of companies that have managed to ace product-led growth for complex software solutions. Let’s get right to it! TL;DR Product-led growth is a strategy that uses the product as the main source of growth.

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The Product Coalition

JULY 6, 2023

Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. Users will be vocal about the products they do, don’t like using, and don’t settle for less than the very best. Here when product-led growth comes into play.

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Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

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Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

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Userpilot

OCTOBER 3, 2023

And what strategies do they use to drive growth ? TL;DR Product-led growth is a go-to-market strategy that prioritizes the product as the primary growth driver. PLG software companies focus on building products that satisfy user needs and enable users to experience them as quickly as possible.

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Userpilot

DECEMBER 6, 2023

Do you really need another growth strategy ? It explains what experience-led growth is and how it’s different from other growth strategies. TL;DR Experience-led growth (ELG) is a business strategy prioritizing outstanding customer experience as the main driver of growth. Let’s dive in!

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Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Start designing the path by setting a clear goal , like “Increase demo bookings by 2.25% by the end of Q2.” Start designing the path by setting a clear goal , like “Increase demo bookings by 2.25% by the end of Q2.” Some organizations also add Delight.

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Userpilot

SEPTEMBER 19, 2023

Let’s start with one question: why do you need a PLG funnel? The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind.

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Userpilot

OCTOBER 27, 2023

Let’s get right to it! TL;DR We define product-led growth (PLG) as a business strategy that uses the product to boost its own growth. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium.

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Userpilot

FEBRUARY 9, 2023

If you’ve been in the product and SaaS space for a bit, there’s no way you haven’t heard the term product-led growth strategy. We also explore its benefits and different ways product managers can approach it. If the product is good enough and drives value for customers, they are happy to pay.

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Lenny Rachitsky

APRIL 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Everyone gets excited about launching new features, but in my experience, most of a company’s growth comes from the less glamorous stuff: incremental and consistent optimization of the core product.

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Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. Subscribe now Every business can be distilled into a simple equation.

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Userpilot

SEPTEMBER 27, 2023

Product-led growth is one of the big SaaS buzzwords. Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. Finally, we look at a few examples of successful product-led businesses.

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Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver.

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Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Bookmark this list and get through it bit by bit. Want to get right to the good stuff? Books for Product Managers.

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Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? Are these questions getting the best of you? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.

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Userpilot

APRIL 8, 2024

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? And what kind of growth model are you following right now? There are 2 main types of growth strategies for every SaaS business: Product-led growth.

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Userpilot

JANUARY 14, 2024

What does 2024 have in stock for product managers ? Let’s check out 11 predictions on product management trends in 2024. More companies will use product-led tactics to lower their costs and streamline the sales cycle. More companies will use product-led tactics to lower their costs and streamline the sales cycle.

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

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Userpilot

APRIL 24, 2024

It’s when a customer decides whether to continue paying for your product or not. It supports MRR growth and provides consistent access to your users. It supports MRR growth and provides consistent access to your users. If you want to ensure customers renew each time, continue reading ahead.

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Userpilot

OCTOBER 26, 2023

What are growth initiatives? What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. What are growth initiatives?

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Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. In contrast, a sales-led motion relies on sales teams to nurture leads and make deals. What is a product-led growth (PLG) motion?

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Userpilot

APRIL 10, 2024

Other retention metrics to track include product stickiness, customer lifetime value, expansion MRR, and NPS scores. Interactive walkthroughs facilitate user understanding and product value realization. Continuously add value to your product by introducing features aligned with evolving customer needs.

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Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. But where do you begin?

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Userpilot

JANUARY 17, 2024

Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles.

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Userpilot

OCTOBER 6, 2023

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach. They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems. What is a product demo?

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Userpilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. Get your free Userpilot demo today! What is usage-based pricing?

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Userpilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Then let’s get started! What is product-led onboarding?

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Userpilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

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Userpilot

JUNE 19, 2023

For user onboarding in digital products, product adoption platforms like UserGuiding , Chameleon , and Userpilot are more suitable. Mobile compatibility so that learners can access the resources on the go and from different kinds of devices. Let’s start with the Resource Center widget.

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Userpilot

DECEMBER 12, 2023

Looking for a good product-led growth tool and wondering which one of Pendo, Appcues, and UserGuiding is the best option for your SaaS company? There are plenty of tools for product-led growth on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

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Userpilot

NOVEMBER 24, 2022

What is growth product management? How is it different from traditional product management ? How can growth PMs drive product-led growth for their organizations? Let’s get to it. Let’s get to it. A product-led growth strategy is a go-to-market strategy.

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The Product Cafe

JANUARY 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Thanks for reading Product Café Newsletter ☕️! ✨ Even before this year started, our team was super busy.

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Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

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