Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

B2B Product Management

DECEMBER 6, 2016

You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. Also works with the stakeholders like finance or operations to define and execute the pricing strategy. You identify the target market, the market size, you build out the initial vision of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 20, 2019

5 Trends for Retraining Sales Teams to Hit Goals It’s no surprise that salespeople who are well trained and equipped to sell are the ones who outperform their peers. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

ProductPlan

FEBRUARY 15, 2022

Beyond the usual screening questions about strategy, culture, processes, and values, product operations professionals may also want to ask some of the more pertinent questions below during the interview process: How does the product team define successful product operations?

Data Visualization 97

Data Visualization Reporting Tools Analytic Tools Research Software 97

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 73

Customer Experience User Testing Management Management 73

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. And just for argument’s sake, let’s say the thing is, you know, I manage a sales team, or I manage training for a sales team. ” And so what do you do?

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JANUARY 16, 2019

An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more. When done right, your sales team won’t just accelerate your company’s growth; they’ll enrich your company’s culture and help build a better product too.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Product Management University

AUGUST 5, 2019

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. On to product strategy.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

APRIL 4, 2019

For any new leader arriving at a new company, the natural inclination is to deploy the tried and tested tactics and strategies that have made them so successful in their career to date. The company was also getting pulled upmarket. Be prepared to carry the water.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Then, you can just get on with things. Meetings also have a way of procreating.

User Testing 174

User Testing Weak Development Team Customer Experience Customer Feedback 174

ProductPlan

NOVEMBER 19, 2021

How should we arrange the strategy, brainstorming, and planning meetings for this team? Where will we capture, maintain, and communicate our product strategy? Presenting your proposed product strategy to relevant stakeholders, including your executive staff. Training and onboarding. Studying competitive products?

Research Software 53

Research Software Analytic Tools Systems Review Development Team Review 53

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Business of Software Conference

NOVEMBER 28, 2019

From generating good leads, to spotting good sales people and how to motivate them to be better. Stopped off at McKinsey along the way doing Tech strategy. Spent three years in the Cambridge University computer laboratory – not as a techie but so doing business advice and strategy for the head of departments.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40