Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 290

User Testing Reporting Tools Customer Experience User Friction 290

Product Innovation Educators

APRIL 1, 2024

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. How can using the customer experience journey help you make better products? Summary of some concepts discussed for product managers [2:26] What is the customer experience journey?

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

The Product Coalition

OCTOBER 12, 2020

Having a solution that doesn’t address a problem that is a big enough pain point will never become a must-have. A really great resource for customer development interviews is the book The Mom Test. You can only disrupt incumbents if customers perceive you as different and unique. And that is entirely true. the OSS ELT.

Startups 179

Startups Analytic Tools User Testing User Friction 179

Productside

MARCH 18, 2025

Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this episode of Productside Stories, our host Rina Alexin talks to Rachel Owens , product executive and growth expert.

User Testing 177

User Testing Product Marketing Marketing Customer Experience 177

The Product Guy

MAY 21, 2018

The big vision was clearly overwhelming – we wanted to change how customers interact on the site; we wanted to build the brand new structure to support a new type of customers, to build the internal admin functions to facilitate internal efficiency; and we wanted to holistically rethink everything to link all the above components.

User Friction 261

User Friction Customer Experience Vision Technical Review 261

Intercom, Inc.

FEBRUARY 12, 2020

We all talk a good game about the customer being the most important thing in our business. But the truth is, as most companies scale, the customer can feel further and further away. Customer empathy is often one of the first things to suffer as companies grow from startup to scale-up. How customer support sessions work.

Customer Feedback 193

Customer Feedback User Friction User Testing Customer Experience 193

The Product Guy

AUGUST 10, 2017

According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. 5 pitfalls and how to fix them.

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User Testing Customer Experience Research Software Customer Feedback 296

Product Innovation Educators

APRIL 1, 2019

Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. A handy tool that has emerged to more deeply understand the needs of customers is the Jobs To Be Done (JBTD) framework.

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User Friction Customer Feedback Customer Experience Framework 185

Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.

Data Visualization 333

Data Visualization Analytic Tools Research Software Product Research 333

The Product Coalition

DECEMBER 12, 2022

One of the biggest challenges that business owners or product managers (PM) face is figuring out what their customers want. Too often, we ask customers what they want, instead of asking what they do. Instead of asking customers what they want, ask them what they do. Your customer is not the solution designer.

User Friction 167

User Friction Feedback Software User Testing Customer Feedback 167

Product Innovation Educators

OCTOBER 24, 2022

A digital customer experience coupled with rapid physical product creation – insights for product managers. Both my co-founder Brian and I experienced pain points when we were buying engagement rings. We’re building a new digital product that’s the first of its kind for custom jewelry design online.

User Friction 193

User Friction Customer Experience User Testing Customer Feedback 193

The Product Guy

SEPTEMBER 12, 2017

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Arkenea

FEBRUARY 23, 2025

If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback. However, I don’t necessarily agree with the idea that its user feedback “versus” the founder’s vision.

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Alchemer Mobile

NOVEMBER 18, 2020

Prior to her time in fintech, she founded two connected car startups focused on car app development and the future of transportation. I was talking to insurance companies and telecoms to understand how they could leverage the car data to create efficiencies and excellent customer experience. Here’s what Liz had to say!

Customer Experience 246

Customer Experience User Friction Data Visualization Transportation 246

The Product Coalition

NOVEMBER 29, 2021

Agile product life cycle framework- Tools and practices ( Image 1 ) by Surbhi B Sooni Nowadays, many companies and startups are champions in adopting and acquiring agile methodologies in the development phase. The trick is to revisit this customer journey map constantly and make an important artefact for your discovery process.

Data Visualization 195

Data Visualization Feedback Software Agile Product Research 195

Product Talk

DECEMBER 18, 2024

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

Product Research 245

Product Research Research Software Analytic Tools Feedback Software 245

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela knows that slapping “customer centric” in your mission statement is rarely enough. 6 ways to create a customer-centric culture.

Product Research 178

Product Research User Testing Customer Feedback User Friction 178

Product Talk

APRIL 21, 2021

Design with your customers, design with your constituents, not for them. Why are we continuously engaging with our customers? Why are we continuously engaging with our customers? He said, “If I had asked customers what they wanted, they would’ve said faster horse.” Tweet This. Did we get it right?

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

Product Talk

OCTOBER 10, 2018

It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. We need to all work from the same starting point. Tweet This. Tweet This.

Product Research 276

Product Research User Testing Research Software Feedback Software 276

Mind the Product

OCTOBER 10, 2018

To help startups approach this challenge, Alan proposes four key areas of exploration: users, applications, data, and buyers. In one case study, he shares how a financial services startup was able to convert more customers through brick and mortar stores than an online site.

User Testing 167

User Testing Product Marketing Marketing User Friction 167

The Product Coalition

APRIL 3, 2023

Product Feedback Step-by-step guide with examples How do you handle product ideas from customers? You’re a SaaS business serious about building a product your customers love. That means that you add new functionality when your customers ask for it. customer calls , emails , Slack , or something else.

Feedback Software 155

Feedback Software Customer Feedback User Testing User Friction 155

The Product Coalition

NOVEMBER 25, 2020

Eric Yu and Peter Zhou are the co-founders of Lang , a YCombinator startup focused on simplifying internationalization. Our discussion explored the major pain points that Eric and Peter experienced in their previous internationalization work, before diving into the technology that Lang is building to achieve their mission.

User Testing 158

User Testing User Friction Data Visualization Customer Experience 158

Product Talk

MARCH 16, 2022

If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). Interviewing is generative. We need both.

Research Software 313

Research Software Product Research User Testing Data Visualization 313

Product Talk

MARCH 3, 2021

Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.

Product Research 230

Product Research User Testing User Friction Research Software 230

Mind the Product

APRIL 16, 2020

However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. We then identified and quantified the pain points around this core job to get our first cut and roadmap (see the process I’ve since developed here ).

Weak Development Team 197

Weak Development Team Banking Customer Experience User Friction 197

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Userpilot

MAY 8, 2024

Common types of customer needs include functionality, price, usability , performance, and support. To conduct an analysis, start by first defining the objective for your user needs analysis. Then, split your audience into various customer personas so you can analyze each of them individually. Let’s take a closer look.

Customer Feedback 104

Customer Feedback Customer Experience Data Visualization User Testing 104

Product Innovation Educators

JANUARY 10, 2022

Strategy requires answering the four RDCL (“radical”) questions: Real Pain Points: Why does someone come to your product? Design: What is our solution to those pain points? Logistics: How does the solution get to customers (support, sales, training customers, professional services)?

User Testing 243

User Testing Product Management Product Manager Vision 243

Product Talk

AUGUST 8, 2018

In the product world, that means our customers and our end-users. We need to understand their needs, pain points, desires, wants, goals, and motivations. Imagine a single person who represents your target user or customer. Ignore everyone who doesn’t match your ideal user or customer.

Product Research 277

Product Research Feedback Software User Testing Research Software 277

Mind the Product

MAY 16, 2019

Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value. It is about building experiences which delight your customers. Fast-forward yourself to the future and imagine happy faces of your customers.

Software Review 177

Software Review Development Research Software User Testing 177

Product Innovation Educators

JUNE 24, 2024

In product management, it involves understanding the needs and pain points of customers and creating products that solve their problems. She read extensively about agile development, lean startup principles, and design thinking, seeking to understand how these concepts could be applied to her work.

Product Management 249

Product Management Product Manager User Friction Product Research 249

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. Companies like Notion, Loom, Zapier, Robinhood, and Front all found their first set of users this way. It’s tempting to see Product Hunt as the golden ticket to startup fame.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Userpilot

OCTOBER 4, 2021

Speak to stakeholders, customers, and team members to understand pain points. an early stage startup, all of the above work is still necessary, but it’s almost always a co-founder, often the actual CEO, that does this. Help define product team objective and key results. Marty Cagan. How does a product manager do this?

Feedback Software 98

Feedback Software Startups Product Management Product Manager 98

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Coalition

FEBRUARY 19, 2023

However, if you are a startup to execute such an idea, here’s what you want to know about all-in-one product challenges for B2B offerings. The all-in-one offering eliminates the need for customers to go to multiple vendors, and we can offer the added value of a tightly integrated solution.”

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B2B User Friction Customer Experience Startups 157