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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

At Benchmark, Sarah invests in consumer businesses and the consumerization of IT. Leisa Reichelt, Head of Research and Insights at Atlassian. Leisa is responsible for building a better understanding of users and customers at Atlassian. Cindy Alvarez, Author and Principle Researcher at Microsoft. Get your tickets.

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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So how can you tell as a non-technical individual if this data is real or a stutter.

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My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

He considered product managers to be on a spectrum from “librarian” who is focused on facilitating communication and coordination to “poet” who formulates product strategy based on customer insights. I saw the needs for UX research but we didn’t have a UI/UX team. The best product managers I know are flexible.

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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Never before has there been better access to rich and nuanced data about the ways your users engage with your products. Pulling it together.

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How to Deal With Unknown Unknowns in Project Planning

Amplitude

This is a guest post from Dillon Forest, cofounder, CTO & product manager at RankScience. One litmus test for this: if you’re working on your product and you hit a roadblock, and you can’t find a satisfactory answer to your question on Stack Overflow. Do some user research. Make some mockups.

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How Does an MBA Fit into your Product Management Career?

ProductPlan

CEOs are responsible for strategy, finance, sales, marketing, growth, customer satisfaction, and more. Compared to a candidate that only boasts a Bachelor’s Degree or has a Masters in a technical field, an MBA shows that you mean business… literally. The post How Does an MBA Fit into your Product Management Career?

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How to design a referral program

Andrew Chen

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. How did a structured form of customer referrals come into being? 100,000 users to 4 million in just 15 months, with 35% of daily signups.