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How to Test Before You Build

The Product Guy

In this episode of How I PM, Michael Ionita, CEO of LFG Solutions and YouTuber, shares practical ways to test your product ideas before writing any real code. Michael’s Four Keys to Testing Before You Build: Run Painted Door Experiments Present a clickable version of a future feature. Building without validating wastes time.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

Doug joined us in episode 518 and is back to share battle-tested strategies that will help you fix problems faster and smarter. While corporate environments often expect perfect planning and immediate success, true innovation requires multiple cycles of creation, testing, and refinement. hours every day dealing with problems.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

This allows for immediate testing and validation of the user experience. The team’s creative energy feeds into the AI tool’s capabilities, while external validation helps refine and improve the outputs from both human and AI contributions. What makes this process particularly valuable is its flexibility.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. Product managers can use AI to help make their tests simpler. This methodology helps teams identify the core value proposition quickly.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Product Verification In discussing product verification, Nishant highlighted how this crucial activity has transformed dramatically with the adoption of different development methodologies, particularly in the software industry. Conclusion Software product management is far more nuanced and context-dependent than many realize.

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Join 4 Upcoming Events on Continuous Discovery with Teresa Torres in January and February 2025

Product Talk

February 4th: Assumption Testing: Quickly Find Your Winning Ideas In this one-hour webinar, I’ll introduce several tactics for how to quickly determine which ideas will work and which won’t. Register here. Register here. How to Find Future Events Finally, dont miss out on any of our upcoming events!

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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template.

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The Science of High-Impact Experimentation

Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

But too many teams don't know what to test, which leads to poorly designed experiments and unclear results. She’ll walk us through the entire process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong experimentation practices look like and how they can be implemented in every organization.

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.

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Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam. Industry-wide, product teams have adopted discovery practices like customer interviews and experimentation merely for end-user satisfaction.

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!

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The SaaS Guide to Conversion Rate Optimization

New ways to test, learn, and iterate to improve feature adoption. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to define the right events. How to shine a light on where customers drop off.

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The Ultimate Guide to Conversion Rate Optimization

New ways to test, learn, and iterate. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to define the right events. How to shine a light on where customers drop off.