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Listen to the audio version of this article: [link] Confusing Vision with Strategy For a product vision to be effective, it is best captured by a simple, easy-to-understand statement or slogan. For example, the vision for a presentation tool like Microsoft PowerPoint or Google Slides might be “inform and inspire people.”
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
Staples of the Product Manager Job Description Most product management job descriptions still list responsibilities for vision, strategy, customer discovery, growth mindset, thought leadership, etc., Your job as a product manager is to make sure designers and engineers have crystal clear targets for customer value they can easily hit.
You should therefore focus on continuous strategizing : Spend a few hours per week to review the product performance using the appropriate KPIs , carry out competitor research, discover relevant trends , and hold quarterly strategy workshops to look at bigger development and adjust the product strategy.
If stakeholders feel heard, theyre more likely to buy into your vision and collaborate. Your job is to align everyone around a shared vision. How to Do It: Host Goal-Setting Workshops: Collaborate with stakeholders to define shared objectives. Lets identify what works best for your team.
Instead, run a Competitive Mapping Workshop : List 3–5 key competitors Compare what they say vs. what they actually deliver (positioning vs. reality) Spot the whitespace: what are they missing that you can own? Most teams ask how to use a tool better, instead of asking how to uncover ideas actually worth pursuing.”
Clustering notes for brainstorming and affinity diagramming: Miro provides text recognition and clustering of notes features, making it ideal for affinity mapping and identifying patterns during brainstorming sessions or workshops. Involve cross-functional teammates in synthesis “Workshops are an opportunity for storytelling.
Building on my previous post on Product Sense , at my Reforge workshop on Sharpening Product Sense , I revealed how top product minds transform market whispers into winning decisions. The secret? It’s like developing a sixth sense for product success. The type of insight sought and gathered on customers changes as well.
Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end. Improved retention by digitizing policy renewals, uncovering new personas via user research, and leading a company-wide collaboration workshop to surface product opportunities.
But over time, especially in engineering-heavy organizations, you start to miss the designer’s mindset: the creative workshops where ideas bounce freely, the casual but inspiring community meetups, the abstract discussions, and the shared references to the broader artistic and cultural world.
Consider this: Imagine being able to rally a cross-functional team behind your vision, to convince stakeholders to support an initiative, or to simply inspire colleagues to embrace a change – all without a single direct report. Some say you need a vision. Others say a clear goal. I like the idea of what Stephen M.
It tells me how theyll engage stakeholders and get people excited about their vision. If Orlys story resonated with youespecially her emphasis on building trust, aligning around a shared vision, and clear product leadershipyou might find our Product Management Collaboration for Stakeholders workshop valuable. Orly: Energy.
And, the research is done sometimes to the workshops I deliver. Very often in the beginning of my workshops, I say, draw me a picture of a so and so, draw me a picture of a product manager, draw me a picture of a a emerging leader in your company. So when I do a business acumen workshop, I ask the question, what is business acumen?
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. If the vision resonates with you, then this will help you do a great job, especially when the going gets tough. The vision pulls you.”. A shared vision unites people.
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?
Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy. Use your vision and product strategy to make the right decisions.
Collaboration comes in many flavors, from small informal working sessions and group critiques to full-blown workshops. What are product design workshops? Product design workshops are an opportunity for a team to untangle a problem together by going through a series of group exercises designed to get to a specific outcome.
a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. As Marty Cagan states in Inspired : “When done well , the product vision is one of our most effective recruiting tools, and it serves to motivate the people on your teams to come to work every day.”
And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. The product strategy communicates the approach chosen to realise the vision and to make the product successful.
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?
You have to work with different stakeholders to define the product vision and strategy, define the set of features that the product will have and figure out a rollout plan. Define Product Vision and Strategy. I recommend you also add to this board the product vision as suggested by Roman Pitchler’s Product Vision Board.
Leaders of product management need agility, influence, trust, empathy, and motivating vision. 17:30] Tell us about product vision. Product vision is an inspirational goal that describes the positive change that the product will bring about. 17:30] Tell us about product vision. Strengthen product management expertise. [17:30]
Product strategy workshops are facilitated sessions where key stakeholders come together to define the vision, goals, and roadmap for a product. The workshops help align the team on strategic…
Here are three common scenarios that cause many teams to fall idle, along with the workshop formats I use to get them unstuck, tap into their true potential, and unlock possibilities for the organization. To uncover this information, I recommend a Problem-framing and Idea Generation Workshop.
How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. As well as product managers, stakeholders, marketing, sales, and dev representatives should attend a persona workshop.
Low accountability Limited visions of the product by PMs. Product discovery + delivery: Clarifying role of PMs and PDs Setting up a new role to deal with day-to-day Training the team to embrace Product Discovery: Several workshops with PMs and PDs Small experiment with the process and some tools (e.g. Team dynamics and structure.
You have this grand vision. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. My key learnings from the workshop were three things. What’s the vision? The workshop was running for one and a half days. We have plenty of ideas.
Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights.
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Consider sharing the input beforehand when you run a strategy workshop so that people can prepare for the meeting. Listen to this article: [link]. 1 Set an Objective. What’s the meeting about?
This includes securing the necessary training budget and selecting the right training courses, as well as creating a training-on-the-job program, attending product strategy workshops as a stakeholder , and acting as a sparring partner for strategy-related questions.
Design workshops, like persona, jobs-to-be-done or customer journey workshops can help the team to get a better understanding of customer’s pains and needs. These workshops are fun, and they are also useful to align the team and get everyone on the same page. What do designers expect from a product manager?
A great way to engage the key stakeholders and development team members is to run a collaborative workshop, be it online or in the office. Ask your Scrum Master or another experienced facilitator to help prepare the workshop and facilitate the session.
Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.
This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.
A handy tool to formulate the strategy is my Product Vision Board, shown in Figure 2. Apply the checklist I have created for the Product Vision Board to ensure that your strategy is detailed enough. Should you stick with your strategy, significantly modify it, or no longer pursue your overarching vision?
Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals. Let’s take a look at them.
What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. “What’s on our strategic roadmap?”
Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.
It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. Instead, explain to them how effective product KPIs are derived , and consider inviting them to the next product strategy workshop in order to collaboratively determine the right KPIs.
A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Get everybody on the same page with a UX workshop. Persona workshop. A canvas is often a good tool to run a UX workshop.
The first and possibly most powerful goal is the vision , which describes the ultimate reason for creating your product and the positive change it should bring about. As this example shows, the vision is an inspirational, visionary goal that cannot be measured. An example I like to use is healthy eating. Getting to Shared Goals.
If you want to learn how to uncover strategic customer priorities and align your portfolio priorities accordingly, contact Proficientz about a hands-on workshop for managing, marketing and selling a portfolio of solutions to grow your wallet share. Creating Your Product Vision: Two Parts Customer, One Part Product. Related Articles.
A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board.
Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? Who are the right stakeholders and partners to work with as you are setting your vision, strategy, and roadmap?
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