August, 2020

Common Product Vision Board Mistakes

Roman Pichler

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals.

Vision 188

7 Best MBA Programs for Product Management

280 Group

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role.

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Machine Learning for Product Managers – A Quick Primer

Mind the Product

Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology.

Product in Practice: Iterating to an Actionable Outcome at tails.com

Product Talk

Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

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TEI 294: Crafting Customer Experience and Innovation with The CEO Time Machine – with Goeff & Zoe Thatcher

Product Innovation Educators

What product managers need to know to create powerful customer experiences. The experience customers of our products encounter impacts the value they find in our products. The customer experience is intertwined with customers’ perceptions of value.

Books 103

How to Achieve Product-Led Growth [+Webinar]

280 Group

What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases.

Here Be Dragons – Product and Discovery, by Randy Silver

Mind the Product

In this MTP Engage Manchester talk, Randy Silver (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions.

Taking The Guesswork Out of Innovation

Strategyzer

To manage an innovation portfolio and make the right investment decisions, you need metrics to measure progress of projects in your portfolio. But many organisations we work with fall into the trap of using execution metrics on innovation projects. We believe innovation needs its own metrics.

4 Approaches to Data Analytics for Your Application

Selecting the right solution for your embedded analytics is crucial to the success of your application. But with so many solutions and vendors, how do you make this critical selection? Learn about the different approaches to analytics and the pros and cons for each.

B2B Product Manager Magazine August 2020

Proficientz

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value.

Pros and Cons of OKRs

Johanna Rothman

Some organizations find OKRs help them create superior objectives and achieve some of them. OKRs are Objectives and Key Results.) The idea is that every quarter you use the company purpose to create audacious Objectives. Each objective then has 3-5 Key Results so you can measure how well you do.

TEI 295: Do you have what it takes to be a great product manager? Results of the Product Team Performance study – with Greg Geracie

Product Innovation Educators

Five factors of successful product managers. Do you and your product teams have the characteristics required for success? The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012.

Data?—?Is it the product manager’s best friend?

The Product Coalition

Data?—?Is Is it the product manager’s best friend?

B2C 121

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

What World Class Product Management Teams Do Differently, By Jeff Lash

Mind the Product

In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are.

15 User Experience Research Statistics to Win Over Stakeholders

UserInterviews

Winning over stubborn stakeholders can be an uphill battle for UX researchers. Here are 15 statistics to back you up

UX 105

Your Customer Testimonials Are Missing a Wheel

Proficientz

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics.

Why Minimize Management Decision Time

Johanna Rothman

I wrote Unearthing Your Project's Delays a couple of years ago. I told the story of Cliff, a manager who wanted to understand why the projects were so late. I gave several talks about that article. One eagle-eyed fellow asked me this question, “How long was the time from T0 to T1?”

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Product Update: July 2020

Indicative

This month, Americans celebrated Independence Day, Canadians celebrated Canada Day, the French celebrated Bastille Day, and many around the world celebrated Eid al-Adha!

What I’ve learned from consulting 300+ companies on their product tech stack

The Product Coalition

As a Senior Solutions Consultant at Mixpanel , I speak with a lot of different organizations across sectors?—?and and at various levels of maturity?—?about about their product and marketing analytics strategy.

Developing a Data-Driven Culture at Dow Jones, By Helen Hewitt

Mind the Product

In this ProductTank London talk, Helen Hewitt, Global Head of Data Transformation at Dow Jones takes us through her personal journey with data and her work at Dow Jones in developing their data culture.

Introducing productboard’s free Customer Feedback Portal

ProductBoard

Today productboard is excited to announce the Customer Feedback Portal for product teams. It’s a free, flexible, and easy-to-use solution, providing product managers with a single place to collect and manage customer feedback.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

Remote Management by Walking Around Pragmatic Manager Posted

Johanna Rothman

Do you subscribe to my Pragmatic Manager email newsletter? I've been writing a ton about remote work. I sent How to Manage by “Walking Around” When You’re Remote a few days ago.

G2 Summer Report: Indicative Climbs Rankings as Leader

Indicative

G2 has named Indicative as a Leader in Customer Journey Analytics in G2’s 2020 Summer Report. . Indicative is the only Customer Analytics platform designed specifically for non-technical business users that connects directly to your data warehouse.

When your awesome feature turns to be a designed bug

The Product Coalition

Photo by Mark Fletcher-Brown on Unsplash “The range of feedback received matched the statistical results, where some customer segments significantly increased adoption, while others showed a significant decrease. We were surprised about this inconclusive result.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Insider Tips on Running Double-Sided Marketplaces

Mind the Product

What do you get when you have a room full of marketplace product leaders from areas as diverse as pet care, heavy machinery, content creators and consumer goods comparisons? A ProductTank!

B2C 115

Product Love Podcast: Ibrahim Bashir, VP of Product Management at Box

ProductCraft

This week on the Product Love Podcast, I sat down with Ibrahim Bashir, VP of product at Box. Ibrahim has been computer-obsessed since he was young.

Your Customer Testimonials Are Missing a Wheel

Proficientz

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics.