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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

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Why is Agile Still Being Treated as Gospel?

The Product Coalition

Agile just turned twenty-one, but don’t put away that fake ID yet. Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike.

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Product Manager vs. Product Owner

Melissa Perri

Scrum came on the scene just before the Agile Manifesto was written in 2001. A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.

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Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development. What Is Agile Marketing?

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What is Agile UX? Methods & Process

UX Planet

Agile UX is a design methodology based on the principles of Agile software development. Agile is a proven software development approach that emphasizes flexibility, collaboration and efficiency. Agile UX adopts the same values, reframed in the context of digital design projects. What is the Agile UX Process?

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Digital Transformation

The Product Bistro

When the bubble burst in 2001 or so, a lot of that gear ended up on eBay , for pennies on the dollar. This definitely cast a shadow on the principal go to market strategy that drove the original dot com bubble. In accounting this is a shift from capital expense to operational expense, and it is crucial for agility and disruption.

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Is Agile Product Development Right for Your Team?

The Product Coalition

OK, everybody knows Agile is one of the best product methodologies out there. Well, for those who are unsure about what Agile Product Development means, this post will refresh their memory first. Indeed, it has been a while since Agile was first popularized by a manifesto from product developers. Well, the answer is, it depends.

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