500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick
Product Innovation Educators
JULY 29, 2024
His early research involved a simple but powerful method: asking customers to compare products. Ulwick introduced the opportunity algorithm in a 2002 Harvard Business Review article. A key principle of ODI is keeping customers focused on their problems, not potential solutions. “What makes Product A better than Product B?”
Let's personalize your content