freshtrax

MAY 30, 2025

We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” A significant number of matcha products featuring Japanese-style branding are actually produced in China.

User Testing 97

User Testing Branding Naming Customer Experience 97

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Alchemer Mobile

JANUARY 4, 2023

Acquisition expands Alchemer’s ability to help brands close the loop with their customers. Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. LOUISVILLE, Colo.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Userpilot

JULY 23, 2024

For example, you can generate a path report to see how well your in-app marketing messages encourage users to take a specific action or which message causes users to drop off from the funnel. This can help you answer individual-specific questions like “What in-app message/prompt did they interact with?

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Intercom, Inc.

FEBRUARY 4, 2021

And that went on to become a monster, I floated it on the London Stock Exchange in 2006, exited it in 2008 for about a half a billion bucks and that brings us up to the latest bunch of companies. And so we really learned that the messaging and the product had to do a different thing for every person in the organization.

Reporting Tools 183

Reporting Tools Transportation Travel Data Visualization 183

Userpilot

MARCH 11, 2020

Chances are this is ancient history for you and you don’t – but if you joined around the years 2006-2008, your relationship with Facebook probably started from an email with the following subject line: [Name of your friend] invited you to join Facebook! That’s the onboarding I get as an invited user.

Customer Experience 17

Customer Experience User Testing Events Dashboard 17

Userpilot

MAY 25, 2021

SaaS businesses are increasingly using microvideos inside their knowledge base, to explain UI elements in-app, or to build brand awareness. Having looked at how a number of SaaS businesses use microvideos, I would say that the most common use case is to build basic brand awareness. Founder stories with Arram Sabeti, CEO of ZeroCater.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52