2008 Development Naming Product Management 
The Accidental Product Manager
JUNE 25, 2018
Coke product managers are fighting for the rights to “zero” Image Credit: Daniel Go. As a product manager, you know just how important the name of your product is. A good example of this is Dr. Pepper’s “Diet Rite Pure Zero” product. only to have this request rejected.
Product Innovation Educators
MARCH 4, 2024
Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Also, this episode is sponsored by PDMA, the Product Development and Management Association.
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The Product Coalition
SEPTEMBER 2, 2019
It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—? There’s always a chance the product will fail. Customer Discovery Customer development is very useful?—?but,
Mind the Product
APRIL 11, 2017
I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field. Here are some of the first books I read after getting into product management. I spent a few years working as a consulting Product Manager at Pivotal Labs.
The Accidental Product Manager
JUNE 11, 2018
The market for coffee has become so large and so well served that the Starbucks product managers have a real problem on their hands. How are they going to change their product development definition to keep growing the business if they are already everywhere and serving everyone? What Is Starbucks Planning On Doing?
The Product Coalition
OCTOBER 4, 2019
Many product people know that rushed development can kill the final release. In this case, negotiations between Atari and Universal Pictures/Steven Spielberg over the rights to the film were only completed in July 1982, leaving only 5 and a half weeks for development in the push to release the game in time for Christmas.
The Product Coalition
NOVEMBER 6, 2018
Secrets to successful product management?—?Q&A Q&A with Marty Cagan Ever wanted to know the secrets to successful product management? Especially why technology products like Netflix, Amazon and Google do so well and have so much love from customers? business results.”
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