Remove 2011 Remove Positioning Remove Product Marketing
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Product Strategy as a System

Roman Pichler

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. Since then, its become one of the most popular product vision and strategy tools.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

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What we learned moving sales and product upmarket together

Intercom, Inc.

We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love. Trial and error: adding sales input to the product roadmap. Three tips for making product requests.

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How To Build And Structure A SaaS Product Marketing Team

Userpilot

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Intercom, Inc.

There’s also positive progress as more people get used to using it. Des: Some background here: Intercom started in 2011 as a single product. You get them to tell you what’s not useful because sometimes they can articulate better in negative space than in positive space. Adding quantitative data to the JTBD mix.