Remove 2013 Remove Development Remove Marketing Remove Product Marketing
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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

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Top 75+ Resources for Product Managers

Sachin Rekhi

One of the key responsibilities of a product manager is to define, articulate, and evangelize the vision for their product. I've found the best way for a product manager to learn to develop a vision is to immerse yourself in a collection of compelling product visions as inspiration for your own.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The Challenge Ahead For Cosmetic Product Managers. billion in 2017.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?

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The “Why” Behind Your Product Roadmap

bpma ProductHub

OKR’s are way to translate strategy into action by having teams think in context of results they want to achieve prior to developing a roadmap. This sets up the product roadmap so that it can be used as a tool to help drive results and link back to the business objectives and strategic direction. What is Good Product Strategy?

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

What are the four SaaS product growth strategies- the Ansoff Matrix? SaaS product growth strategy #1 – Market penetration. SaaS product growth strategy #2 – Product development. SaaS product growth strategy #3 – Market development. Igor Ansoff in the late 1950s.