Remove 2014 Remove Branding Remove Weak Development Team
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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. It’s becoming a less and less reliable model for how customers actually engage with brands and businesses.

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. There was a gap between development and tech which needed to be filled.

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16 Experimentation Influencers You Should Follow

AB Tasty

This slow ramp-up helps teams catch critical issues early and protect user experience. Given today’s fast-changing environment, Lukas believes that roadmaps should be treated as flexible guides rather than rigid plans: “I think roadmaps aren’t necessarily bad, but they should acknowledge the fact that there is uncertainty.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.

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Nir Eyal on designing healthy habits – and the psychology behind them

Intercom, Inc.

I hosted Nir on our podcast to learn how to create healthy habits, how to avoid bad ones, what questions thoughtful product designers should be asking themselves, and much more. Here are five quick takeaways: We have good habits and bad habits , which are very different from addictions. Short on time? What makes a habit?

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

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Peter Thiel's Anti-Lean Manifesto

Sachin Rekhi

And every major business school now offers an innovation class that leverages the business model canvas and other lean principles for developing a new product idea. A bad plan is better than no plan." This contrarian question helps you identify the unique insight from which you can develop a compelling business. Example: Box.