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Stop Saying Nothing: How to Write Copy for Your Software Company

Business of Software Conference

Software, to the average person, is pretty boring. But if we can get them right and get some attention on our copy, we can actually stand out – even if we’re no different from our competitors – because everybody saying the same meaningless things,’ Joanna Wiebe , founder of Copyhackers says in her 2015 BoS USA talk.

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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. Consumer-generated marketing (CGM) is when companies prompt their customers to create content for their product brand. Branded templates were used for: Speakers.

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5 Climate Tech Startups to Watch

freshtrax

Although the amount of investment in startups has begun to decrease in 2023 due to the declining macro environment, a large amount of funding was raised between 2021 and 2022. Among them, we have selected five companies that are developing software services to reduce greenhouse gas (GHG) emissions. Written by Takaaki Sako

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What is customer advocacy marketing?

Antwak Blog

Customer advocacy is the type of marketing where you ask your present customers to discuss or talk about your brand and its products which they used. They might use the channels like testimonials, reviews and social media platforms. In a survey, it was found that more than 88% of the customers research online before buying.

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Your Guide to User Behavior Analytics (UBA) for SaaS

Userpilot

Collecting and interpreting user behavior analytics is crucial due to the extreme competitiveness in the SaaS space, which only continues to escalate. UEBA is a newer, more comprehensive rendition of UBA introduced by Gartner in their 2015 marketing guide. UBA vs. UEBA: What is user and entity behavior analytics?

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10 years of UX studio

UX Studio

The following lines are written with full bias due to nostalgia and my gratitude towards all the people who made UX studio a special community, a hub for our professional passion, and a source of inspiration. From there, we started thinking seriously about building our product, reviewing the pain points of our community.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

And to test it, we ran user testing almost every week to get rapid feedback on mocked-up and coded prototypes, and reported back to the business every Friday on our progress and what we’d learned. JustGiving was a well-known brand, but firmly associated with registered charities. 2015 – Launch as JustGiving Crowdfunding.