How JustGiving Crowdfunding Went From an Idea to £100m in Five Years
Mind the Product
MAY 25, 2018
So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”.
Let's personalize your content