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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. In fact, that’s just the cost of entry.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. Our first pitch deck. Writing our story.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

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How to accelerate growth by focusing on the features you already have

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Everyone gets excited about launching new features, but in my experience, most of a company’s growth comes from the less glamorous stuff: incremental and consistent optimization of the core product.

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Paul Adams on avoiding over-corrections and finding balance when problem-solving

Intercom, Inc.

At the end of every calendar year, we look back and look at all the product we shipped in that year. It’s a sense of pride for us in the product team. At the end of 2015, we shipped over 100 things. At the end of 2015, we shipped over 100 things. In 2015, small things. That was the source of my pride.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

Miro has made the move from product to platform. So we wanted to bring a little bit of art into the day-to-day job of each person who uses our product. Especially those who are in design, product management, etc. These types of people totally understand the change and are inspired by the company and the product now.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.